Bing Ads is a paid marketing service that provides PPC advertising on Bing and Yahoo search engines. Businesses are now realizing the importance and benefits of PPC advertising. Bing Ads can help you to reach a new group of highly qualified customers and increase your ROI.
Every day millions of people use search engines to search products/services they need by typing search terms (Keywords).
Although Google is a leader in the search engine market, Bing Ads – Which provides pay per click advertising services on the Bing search engine – still accounts for a large share of the market. So if your company is only advertising on Google, then you are missing out on roughly 17% of the search engine market on Bing!
When a person clicks on such ads they redirect to your website. Either they make a purchase of request a service or perform any action. These actions are called conversions. This conversion may lead to potential customer. (more…)