How to promote your mobile app online
You might have spent lot of time in designing and developing your app, but as you know that there is of no use until you don’t promote it on Internet.
According to a recent survey, 65-70% of Indian Population is using Internet and though there is a big boom of digitization, more and more people diverting towards app utilization.
However to make it popular among your targeted audience, once again you have to think big in context How to promote your mobile app online. It is one of the most fundamental hassles that every app owner face when they launch their new app.
Promoting and Marketing your app is more than of just making the app easily discovered. You have to work on some awesome marketing ideas which leads to more customers, more fans for your mobile app.You have to think deeply regarding How to promote your mobile app online.
So what would be your initial step?
You need to discover that how and where your app is being discovered. Once you get to know how people are finding apps, you can directly target them by making a proper strategy.
According to our research here are the most popular ways through your app gets found by users in both android and IOS platforms.
- Online App Promotion
- App Store Optimization
Here, we would be focusing on the different ways of how to promote a mobile app online with different costs and budgets.
An Ultimate guide to App promotion through Search engine and Social Media platforms.
Promote your APP through a Promo video/ Video Marketing
Having a good promo video is a staple of any mobile app. It’s a quick and easy way for someone to understand the most common use case behind the app and how they could use it too.
Clear’s promo video is a great example of how simple it should be to get across just enough information to entice a download.
The additional benefit of a promo video is that you can take advantage of video SEO.
For example, if people search for “the best list making app” and you’re YouTube video title matches, your video will show up before the rest of the search results.
Click Here to Know: How to improve your mobile App’s rank- Simple tips!
APP SEO really matter
Here my mean is SEO not ASO… what happens is your app URL shows up in search results when users key-in related queries; for example when they look up music apps, you want your app to start popping up among the first 5 entries or so, before users hit Enter.
All you need to do is identify “best-targeted” keywords that you want to rank for. Also analyze which keywords your app is currently ranking on, build some quality links accordingly to boost rankings.
Focus on proper on-page and off-page of your mobile app.
Share your app features via an official blog
In addition to including your app on your website, include it in your regularly scheduled blog post is another promotion strategy you can leverage.
You may do so by creating a complete blog post solely about your app or including a call to action at the end of every blog post to invite your viewers to download the app.
When writing the blog post solely about the app, write a complete story about your app and let your audience know the purpose behind it. Tell them how this app can facilitate and make things easy for them. Include your app links, screenshots and videos to help them get a good understanding.
Feature the app in your emails
According to a recent study “91% people check their email daily”. Capitalize by incorporating your app links into newsletters, customer service emails and also make it a habit to use it in email signatures.
Your new app needs to be engraved into every aspect of your marketing that includes all of your emails. As a business, you will send out countless emails and not including your app in each of those is a missed opportunity.
Don’t forget Paid App Advertising
Before opting Paid App Advertising, think
- When and Why to opt for paid advertising
- Google Programs
- Cost Per Click Campaigns
- Affiliate programs
Make Good Use of social Networks
Before launching your mobile APP in social media, generate some useful questions in your mind, such as
- how to prepare Facebook, Twitter, LinkedIn, and Google+ profiles
- Is Facebook ads a good idea
- How to promote your social media profiles and create friend base
- how to encourage social media likes
- how to gather feedback for your app
- Pinterest, Vines, YouTube, and other social media profiles you should make
Click Here to Know: 12 simple ways to promote app using Social Media!
Social media, despite the heavy focus by most businesses, is still a very underutilized channel of promotion. Sending the message once is good, but sending it multiple times over a month or two is even better.
When you launch something like a mobile app, it’s a big achievement for the company and it can mean any number of things for your customers. Make sure they’re getting the message by re-posting the same content but with a different message.
The typical Facebook page post reaches 16% of the page’s fan base. Now if you were to take the same message, re-write it 4 or 5 times and send it out once a week for 5 weeks, you’re theoretically reaching 80% of your Facebook page audience.
· Sincerely Respond To All Your Reviews
If your customers take the time to write out a review, no matter how long, you should take the time to answer back to them. So many companies make the mistake of simply leaving an automated message to their entire customer.
App Store Optimization
App Store Optimization means How to optimize your App-store profile for more downloads?
- Why Optimize App-Store App Page
- How to select and place target Keywords
- How to take advantage of ratings and reviews of the app
- How to formulate good App description
- Take best and necessary screenshots
- Add App videos and game play trailers
- How to set In-Store app Localization options
App store optimization (ASO) is, at its core, search engine optimization (SEO) for the Google Play and App Store. Just like search engine optimization, app store optimization focuses on keyword relevance, search relevance and the keyword density in your description.
With almost half of iPhone users in the US finding apps through search, your app description is one of the most important things you can focus on in your app marketing efforts.
It’s also really easy to get started with competitor research through different platforms.
Click Here to Know: 15 Best mobile app marketing tips!
On page App Store optimization focuses on getting most out of your app-page fields that you can directly edit. These include App title, description, Icons, Screenshots, videos, and categories.
Just like the web page titles, app title tags are extremely important. The same set of rules apply to the app titles as well such as keep the titles descriptive but short, explain what the app does clearly and precisely. Use the keywords but don’t stuff them.
Remember the Meta description of the website, well app descriptions are not like those. Yes they have to be clear and explanation and simple and precise, but they are meant to impress users and trigger downloads.
Also Meta descriptions in websites have limited length to be effective, app description does too but you have a larger space to put down your description, around 4000 characters as compared to meta description’s 160 chars. Once again you have to make clever use of keywords without compromising the content and descriptive nature of the content.
Yes app icon do effect your app downloads. A cleverly created icon can trigger a download as easily as a good description. In addition they are the first step in cementing your brand. A good icon should clearly depict what the app is about.
In Google Play, you can choose between the two types of app categories for your app, Applications and Games. Both are differently promoted in the app store so choose wisely.
Everyone likes to see what an app/software or game looks like. Humans are visual creatures, so use this to your advantage and display some eye-catching screen shots of your app in action.
Properly define your product by a specific category. If your app has multiple categories, try to pick the most appropriate one.
App YouTube Demo
This is a relatively new feature in the Play Store which allows you to upload a YouTube video of your app in action. Use this as another sale pitch and highlight all the best parts of your app.
Leverage Google Plus
All apps have a Google Plus Plug-in. The more pluses your app gets, the more visible it will be in the Play Store and maybe even get bumped to the front page carousel. Let’s face it – Google Plus is a Google product, so I’m sure there is some biased towards it.
Special Note: Google clearly states that any “Repetitive and/or irrelevant use of keywords in the app title, description or promotional description can create an unpleasant user experience and can result in an app suspension.” Take carefully here.
Off-page optimization deals with indirect actions that can influence your app rankings, chiefly reviews, ratings, and in case of google play store link building
Overall App Ratings
This is an important factor for ASO. Not only from an ASO perspective, but also from a conversion perspective. If we see that 1200 people gave 5 out of 5 stars, we assume it must be a great app.
Ratings are also a direct reflection of your app’s performance – a great app will get great ratings. Keep in mind, front page placement seems to rely on a combination of reviews, ratings, downloads, and Google pluses.
Just like ratings, reviews will certainly help in conversions. You want as many app users to leave genuine reviews of your app. The more favorable reviews your app receives, the higher the conversion rate. Also, make sure you pay attention to what people say! You should use app reviews as a feedback to continuously improve your app.
Total App Downloads
This certainly affects searcher psyche. The more downloads your app has, the higher the chances someone else will download the app as well.
Click Here to Know: Tips to Increase Mobile App Downloads!
Welcome back to the world of link building! Because this is a Google product, The Google Play Store has access to Google’s search indexes. This means links from popular and authoritative websites will certainly help.
This is how you can promote your mobile app online and if you want to get app promotion advice or services, you can rely upon PPCChamp, a fastest growing digital marketing company of Chandigarh.
To consult more, feel free to call us.