Online Marketing strategy for Personal Event Planning Business
Are you an event planner and want to promote yourself online but you put every efforts and money and still doesn’t get any result?
And many questions arises in your mind like:
“How to create your presence online, which strategy to choose, from where to start, how to start?” and much more….
Then you are at the right place where you can get all the answers.
Companies, Individuals, couples and much more, who want to arrange any function or an event for their close ones or for their colleagues will normally go on the search engine to look for you who arrange everything for them and make their task easier.
In fact, some of you even don’t know that more than 85% of people search online for Event Planner before choosing one.
Are you ready to meet them?
So your next step is choosing Digital Marketing Strategy to promote yourself in your niche market.
To get tips on how will introduce your Personal Event Planning Business, Contact PPCChamp on Skype: “ppc.champ”.
Areas where you should work firstly
These are the following areas of the market and you must have knowledge regarding them before going for promotion of your product:
- Market Research
- Changes in Market Trend
- Know your Audience
- Competition Analysis
- Growth in market
- Where to invest in Online Market
“Where to start?” is the normal Question arise in your mind now.
So, here are the some best ways through which you can promote your Personal Event Planning Business.
Online Marketing Platforms for Personal Event Planning Business:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Email Marketing
- Content Marketing
- Social Media Optimization
Search Engine Optimization
SEO is the major platform from where you can start. As it will take time but if you invest in SEO then it will help you in securing the return on investment for short, medium or long term.
Highlights of SEO
- Low expense
- Increase organic traffic
- Better return on investment
- Long term benefit
- Increase brand exposure
Implementation of Pay Per Click
PPC help Personal Event Planner to get leads through ads. As it provides you many advantages like you will get results within a short period of time and the best thing about this that you have to pay only when anyone clicks on your running ad.
You can choose particular keywords for 1 rank in Google and you can reach your target in cost effective way.
Highlights of Pay Per Click:
- Market research
- Market analysis
- Geo Targeting
- Bid Management
- Campaign report analysis
- Landing Page Optimization
- Retarget your niche audience
- Ad creation
- Conversion Tracking
Focus on Social Media
If you are new to online then social media provide you many platforms from where you can aware your niche audience about your Personal Event Planning Business. You have to just choose the right platform from where you can easily target your audience.
Facebook, Twitter, LinkedIn and Google+ these all channels were valuable for Personal Event Planning Business and no cost charged for this as it is free of cost.
You can choose platform depending upon the service of your business which you provide.
You can create a Facebook page from where you can post about your business and aware more people about business and make a personal connection with them.
Highlights of Social Media Optimization
- Account creation
- Creating Facebook Page
- Regular post on Facebook
- Sharing Images and Link
- Sending short messages through Twitter
Have a Great Content strategy
Creating a full-fledged content strategy is part of optimization as while ranking of your site, your content must first consider by Google whether it is user-friendly, it completes the minimum word requirement or not.
You have to update your content on a regular basis and make links with other websites.
Things should be done:
- Adding images of your Events
- Update content regularly
- Make rich content
- Start creating blogs
- Upload videos of your Event
Email Marketing
Email Marketing usually involves targeting audience through emails. Emails were used for sending ads, business requests and it creates a trust factor between customer and business.
As it is every effective for businesses according to a report, 91% of people open their emails once a day and among them, 82% of them will open product and services of email marketing.
Benefits of email marketing:
- Reduce cost and save time
- Brand awareness
- Frequent communication
- Easy to share emails
As you can use email marketing for sending:
- Newsletters
- Announcements
- Promotional and sales offers
- Event invitation
Benefits of Digital Marketing to Personal Event Planning Business
Interaction with customers: You can interact with your customers if you regularly use social platforms for posting
Target audience at large extent: In digital marketing you can target audience at a large extent, as in traditional marketing you cannot target audience at a large extent. Here you have the advantage to select particular audience whom you want to target.
Cost Effective: Digital marketing can save your money from all those activities which don’t give value to your business. Here you have particular defined strategy on where you have to spend amount.
Raise Awareness of your business: People buy products and take services only on the trust factor. It is not important that all people who follow you on social networking site didn’t hear about you. Even you may also get recommended by others.
Increased website traffic: If you regularly update your website and blogs content according to user requirement then it will definitely increase traffic. You can also use social media links for driving traffic towards your website and blogs.