Online Marketing Strategies for Colleges & University
Online marketing strategy for University and Colleges – First you have to create a plan to boost your leads and sales from online marketing. Online marketing can attract more Students to your website, increase Students for your Colleges, and enhance branding of your University and Colleges.
Need to increase student leads to your institution?
Inbound Marketing
” Inbound Marketing produced an increase of 40% in new student enrollment costs 65% less than outbound”
India is crazy about colleges & Universities. According to the All India Survey on Higher Education (AISHE) 2013 – 2014, there were 700 universities, 35829 colleges and 11443 stand-alone institutions in India. With 700 universities and more than 35,000 affiliated colleges enrolling more than 20 million students, Indian higher education is a large and complex system.
Online Marketing Strategy for University pdf
| Type of Institution | Number | E.g. |
|---|---|---|
| Central Universities (Public) | 44 | University of Delhi |
| State Universities (Public) | 306 | University of Mumbai |
| State Universities (Private) | 154 | Amity University |
| Deemed Universities (Private or Public) | 129 | Tata Institute of Social Sciences |
| Institution of National Importance (Public) | 67 | Indian Institute of Technology |
| Total Degree-granting Institutions | 700 | |
| Affiliated Colleges (Public or Private) | 35,539 |
All have the same goals: attracting high-quality students, recruiting great faculty and staff, encouraging alumni to make donations to support school programs, and building up the school’s brand recognition and reputation.
How to Create An Internet Marketing Strategy for Universities?
- Develop your brand name and image
- Study your competitors
- Study your market
- Create a multi-faceted Internet marketing strategy (SEO/PPC/SMM,SMO)
- Set up tracking capabilities for all of your campaigns.
- Launch your campaign
- Evaluate your ROI
Things You’ll Need
-
Brand image
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Market research
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SEO articles
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Social media accounts
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Videos
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Banner ads
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Print ads
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Email blasts
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ROI tracking (Google Analytics)
How Online Marketing help University and Colleges?
- Increased enrollment
- Stronger online presence
- Increase on-line traffic
- Dominate your competition
- Lower student acquisition costs
- Broaden market share
- Increase Brand Value
How students are Discovering?
- Direct to Site (www.sitename.com)
- Search Advertising
- Display Advertising
- Retargeting Advertising
- SEO
- Social Media
- Directory Listings
- Google Business Listings
Inbound Marketing Attracts Students
82% – Social Media
65% – SEO
225% – Public Relations
97% – Blogs
54% – Email
Students Using Social Media
LinkedIn – 10%
Twitter – 34%
Facebook – 99%
Student use of Mobile Devices
47% have used an app for learning purposes
73% cannot study without technology
98% who own a digital device, read eTextbooks
Our Services for Colleges and University:
- SEO – Search Engine Optimization
- PPC – Pay per click
- SMO – Social Media Optimization
- SMM – Social Media Marketing
- ORM – Online Reputation Management
- Google Local Business Listing
How we Work?
Research & Strategy
- Keyword Research
- Competitor Research
- Market Research
- Website Audit
- Reporting
Our SEO Process:
- Improve / Optimized Website Structure
- Improve Link Structure
- New Content Writing / proof reading
- Rich Content Creation
- On Page / Off Page Improvements
- Improve Duplicate Content
- Blog Writing
- Site Map Creation
- Tracking Code Implementation
- Content Updating / Content Interlinking
- Addition of Images
- Reporting
PPC Process:
- Keyword Research
- Ads Account Setup
- Campaign / Ad copy Creations
- Landing page Creation
- Landing page improvement
- A/B Testing
- Tracking Code Implementation
- Reporting
Reporting:
- Weekly / Monthly Progress Reports
- 24×7 Support
- Phone Support
- Chat (Skype) Support
- Email Support
Benefits of my services:
- Rank on the 1st page of Google.
- Attract more visitors to your website.
- Receive more calls to your Colleges/Universities
- Convert more visitors to leads and sales.
Need to increase student leads to your institution – Contact us below address
Company Address
PPCChamp – Digital Marketing & Consulting Company
SCO 177, Sector – 37/C, Chandigarh, India.
Email: info@ppcchamp.com
Phone: +91 9915337448
Skype: PPC.CHAMP