How to improve your mobile App’s rank- Simple tips

The real hard work begins when you think how to improve your mobile app’s rank.

In recent survey, it is clearly found that more than 60% of local searches happen on mobile phones. Isn’t that wonderful?

Now you can easily catch your audience from anywhere and anytime, because mobile apps are the trending communication channel right now.

I can bet 50% of web developers are there who don’t know about How to improve your mobile App’s rank.

What if I show you some steps through which you can easily grab the place that you wanted to achieve?

Yes, it can be happen. You just need to relate a short story to attract your customers pay attention towards your mobile app. Check 15 Best mobile app marketing tips

The following ways tell How to improve your mobile app’s rank.

How does Google Rank Apps?

Search engine gives priority to new Mobile Apps

New Mobile apps rank much easily than old apps.

Why?

Well, users want to try out applications that they don’t already have on their devices – new ones. The marketplace thus gives you a small window of opportunity during which time you can easily rank your android app, otherwise it’s very hard to rank an application that has been on the marketplace for more than a month.

Tip 1: Keywords

• Keywords are of course important in determining what your android app is all about and thus helping it rank for the right crowd
• Choose appropriate keywords for mobile search that both describe your app and match your users’ needs.
• You can also use Google’s Keyword Planner to get mobile search volume information for your targeted keywords.

Tip 2: Download Rate

The number of app installs your app is garnering collected on a daily basis.

Usually, assuming that a user has already found his/her way to your app page, an impressive marketing copy, fitted with the right keywords and an honest promise of what users should expect will help enhance your click-and-download numbers .

Tip 3: Retention Rate

Although there is no sure way to get into the formula that Google uses to calculate the retention rate, it is basically the number of users who download and keep your android app vs. those who delete it within a month’s time.

Well, a sure way to ensure that your retention rate remains high is by making sure that your description does not over-deliver (it should simply state, in the best way possible, what users should expect from your android app).

Tip 4: Reviews

Although the impact of the review scores on android app rankings is often exaggerated, they still count.

You’ll want to get very positive review scores for your android app. Of course that means that users like your android app, which in turn will also increase the retention rate.

Tip 5: App Indexing can give a ranking boost

App indexing helps you make sure Google has indexed your app and it will be visible in searches. More than that, Google actually confirmed that app indexing will start counting as a ranking signal for Android users.

Another benefit of App Indexing is that it will enhance your app’s listing in search results with an install button which will increase odds that viewers are going to start using it.

Creating an app can be a good way to increase your visibility in SERPs, improve CTR and get you more customers down the road. But at the same time creating an app requires a lot of business decisions and takes up company resources.

How to improve your mobile app’s rank on Google Play Store

Google Play search is a key tool for users to find relevant and popular apps for Android devices. Ensuring that your app and Store Listing are thorough and optimized is an important factor in getting discovered by users on Google Play. Also read How to promote your mobile app online

Tip 1: Keywords & Conversion Optimization

i) Keywords

• Keywords are the key to getting your android app to rank in front of the right audience.
• Use a keyword research tool (Google AdWords) to find out what people are searching for in regards to your app.
• Include the main keyword in the title, and at least four times in the android app description.
• Be creative and detailed with your android app name. Before the user even sees the description, the name should tell them what this android app going to be all about so that users fall in love at first sight.

ii) Conversion Optimization

• Using the right keywords alone is not enough to get you volumes of downloads.
• If only a small percentage of the users visiting your android app page, downloads and install it, then you’ve got a conversion problem. Here is how you can increase the app’s conversion rate and thus improve app rankings on Google Play:

• Graphics – graphics are crucial to encourage users to download your android app. Use the right images (compelling) and demo videos to create curiosity in the users so that they may go ahead to download the android app. You may also want to have a YouTube video promoting your application.
• Make the app description its best – How? Use simple and easily understandable language. At the very least, and in addition to including the right keywords, your app description should compel users to download.

Tip 2: Increasing Downloads

• The marketplace team uses downloads data in their ranking algorithm, and it’s important to ensure that you’re doing everything to get the most possible number of android app downloads.
• The widespread fragmentation of android can actually have positive implications for the android app download rate.Read Tips to increase mobile app downloads

Tip 3: Enhance User Reviews

Since the total number of user reviews is featured in when determining where exactly your android app should rank, you need to do everything within your capabilities to increase your android app reviews count.

Users will often download an android app that has more reviews (especially positive reviews). This way, getting more reviews not only increases your ranking but also promotes your click-to-download rate. Get 12 simple ways to promote app using Social Media

Tip 4: Build your Page Rank

Page rank is still important to Google, and its one more thing you need to consider in order to improve app rankings on Google Play. Basically, all you need to increase your Page Rank is effective, consistent SEO that’s aimed at enhancing the number and quality inbound links to your android app page. Here are a few things you may want to do:

• Submit your android app to highly authoritative app review sites
• Guest blog (or ask bloggers to blog about your android app)
• Link to your app page from your website or blogs

 Tip 5: App Quality

The marketplace will judge the quality of any android app based on the frequency of user engagement, and the number of uninstalls your app is getting. Here are a few things you could do to continuously increase your android app quality and maintain a high retention rate:

• Take care of bugs as soon as you are aware of their existence. The Google error-reporting facility should provide a good way for you to collect app crashes and error reports.
• Keep improving your UI – learn from disgruntled users and make changes to enhance the responsiveness of the app’s UI.

Generally, the quality of your android app can be improved as much as you keep listening and learning from users.

Tip 6: Maintain Analytics for your App

Maintaining analytics for your android app is the best way to keep an open eye for what users are doing with your app.

Do you know about Google Universal Analytics Hyperlink?

The Google Universal Analytics hyperlink is a good place to get started monitoring the performance of your android app. You can also try Flurry Analytics. By understanding how users are using your android app, you can make design improvements, fix bugs and thus earn more positive reviews and a higher retention rate – which in turn boosts your Google Play rankings.

The above tips will make your mobile app stand first on search engine and Google play store, you need any assistance or more tips to improve your mobile app’s rank, and you can contact PPCChamp.