How Pharma can Benefit from a Digital Marketing Strategy
Over the years, Pharmaceutical companies can play a vital role in the Digital Marketing. But capturing this opportunity requires identifying the right initiatives.
Pharmaceutical companies have unique advertising restrictions that can be difficult to work within — both in the audience they can target, and the type of content they can include.
The Biggest challenge facing digital marketing efforts of pharmaceutical companies in 2017.
What is Digital Marketing?
Digital marketing is a process of promoting your product, brand, and services by any mode of electronic media like internet, social, display and mobile phones.
Digital Marketing can help us:
- Enhancing the brand image
- Targeted audience
- Transparency and convenience
- Reduce the marketing and promotion cost and increasing the sales
Pharmaceutical Digital Marketing
Target Audience:
Digital marketing is an extension, can be implemented across verticals i.e., Doctors, Hospitals & Sales Team.
- Pharma – This is based on providing services, scientific data, business analytics etc. to the specialists in order to the promotion of products/services.
- Patient’s – to ensure awareness and adherence to the therapy
- Sale’s team – To make their customer calls more interactive & upgrade their skills and motivation.
Digital Marketing for Pharmaceutical Companies
Call 9501-488-575 to speak with a strategist about Digital Marketing services from PPCChamp, or keep reading to learn about six strategies that work particularly well for pharmaceutical companies.
The following six key areas for consideration all contribute to a clearly defined strategy:
- SEO
SEO is a process to optimizing the WebPages or whole sites to make them SEO friendly. To get the traffic form “free” “organic results” or unpaid results from search engines.
I would be happy to utilize my SEO expertise to get a higher ranking, increase traffic, online presence, create brand awareness and promote them to your targeted audience.
Providing 100% white hat SEO activities and work adhere to the latest Google guideline.
- SEO is unique to the internet environment: 47% of users said that the most common way they find products or information is through search engines.
- Top 10 results for a search query get 78% more traffic than subsequent listing, many firms use SEO to be sure their site is high on the list.
- SEO strategies change almost daily.
- PPC
PPC is a type of marketing which advertiser pay every time when anyone clicks on the advertiser ads. PPC is also known as CPC (Cost-Per-Click).
- Content Marketing
Content marketing is the practice of writing, designing, and publishing information online.
“Content” typically refers to text on a page, although it can also include accompanying images, videos, interactive elements, and more.
- Social Media Marketing
Social Media Marketing is the use of various social media networks like Facebook, Twitter, Google+, Instagram etc. It is the process of using paid advertising for connecting with the customers.
- Email Marketing
Email is a great channel for more of a targeted approach which helps to promote retention and loyalty.
With the right time and resource, you can segment your email marketing list into subsets of healthcare professionals, end users, and individuals.
This allows you to send more personalized emails based on market research, user-defined interests or behavior.
- Digital PR
Historically pharmaceutical firms have relied heavily on traditional public relations strategies and tactics to talk to their patients, including conference sponsorships and third-party advocacy groups.
Although these are very important tools, we believe they are no longer enough. Bloggers have become as important and influential as editors and journalists.
Online advice and articles on highly rated sites have never been more popular.
2017 Digital Marketing Trends in Pharma
Here are the key ones that we are watching and helping plan for:
- Data obtained via online support groups and social media
- Innovative interactions with prescribes
- Easy access and sharing of patient data
- Medication adherence platforms
- Retail medical clinics
Digital health advisors are another step toward an increasingly digital healthcare industry. Learn how they provide for consumers and clinicians across the board.
Increasing use of Digital Marketing
- As Internet gains more significance in the different aspects of our lives, the world of pharma bond to have its share of internet use gradually
- As more healthcare facilities establish point of access between physicians and pharma sales reps, industry has turned to other promotional methods and is increasing use of email marketing
- E-Detailing and online events (like webinars or webcasts) let doctors update themselves when and where they choose, rather than having to meet with pharma representatives during rush hours their cities.
- E-marketing can be carefully controlled or monitored
PPCChamp is a top-tier Pharma Digital Marketing Firm
If you’re ready to start using Digital Marketing for your pharmaceutical company, PPCChamp is here to help! Our internal team has some of the best Internet Marketing Experts in the industry, and we know the best ways to get new customers for you online.
Contact us today to get your pharmaceuticals in the hands of the people who need them!
Conclusion
Learn more about the Digital Marketing Strategy at your disposal. Redefine a clear digital marketing strategy by deciding which channels are most appropriate for your website/business goals and set realistic targets.