How Facebook Marketing is Useful for Your Business
How Facebook Marketing is Useful for Your Business – Facebook is one of the biggest social media platform. There are more than 800 millions of user of Facebook. That is way top brand are creating their Facebook fan page to build an online presence across the Web. So Facebook marketing is best approach to make the million of people aware about your product & services. So today we are going to share you advantages of Facebook marketing for your business.
Advantages on Facebook Marketing
Three Marketing Platform
Facebook has three marketing platforms that anyone can use to promote their brand: Pages, Groups and Ads. Pages are basically free Facebook profiles for businesses, organizations and public figures. The only difference is that there are no restrictions on the number of fans that can “like” a company’s page. Meanwhile, Groups are like discussion forums but designed in a User Wall format.
The Ads, on the other hand, is the social network’s paid marketing platform that helps businesses reach their customers based on their desired demographic. However, it can be very expensive depending on your business’ goals.
Largest Customer reach –
Although Facebook started as a social network for college students, it now has millions of users from around the globe. The largest segment of its users is ranging from 35–54 years old, while the fastest-growing division of its demographic is 55 years old and above. Regardless of the age bracket of users that your business wants to target, Facebook can be a great way to reach them.
Specific Market Targeting
Other than having many active users, Facebook also gathers a huge amount of demographic information from its users. That’s why businesses can target their desired customers based on virtually anything there is in a user’s profile.
Facebook’s advertising platforms can run on either a per-impression or a per-click basis. The social networking giant is also budget-friendly, since it allows users to set daily limits. Depending on a business’ niche, it also shows users the relevant ads open for bidding.