Google Phantom Updates
Google Phantom Updates – Now a day’s everyone is aware the google algorithms like Google Panda, penguin, humming bird & pigiune etc. But of the people are not aware about the Google Phantom algorithm. So this content we are going to some useful information about google phantom updates. Like what is the google phantom & how does its effect to search engine results etc.
What is the Phantom updates?
Phantom is the part of google algorithm. It was released on may 2013. “Phantom” algorithm update is rolling out in Google search right now which is primarily impacting publishers of “how-to” style content. Most of the eHow, WikiHow, and Answers.com are other sites that have seen significant drops in traffic due to phantom updates.
What did Phantom Updates penalise?
- Penalise low ranking pages across domains, although its not focused at domain level – low ranking pages that are affected will have a knock on effect to the domain authority
Be released over a number of weeks – although some sites saw the changes over a few days, sites are still reporting the changes
- Penalise poor user experience onsite – including too many ads, pop up ads, stacking of videos, thin content, duplicate content, poor design and navigation, content tags/tag cloud pages
- Target a large category of “how to” websites – Hubpages being one of the biggest sites reporting traffic loses – although Paul Edmonsons post seems to convey different analysis of quality pages affected
What factors you need to consider?
- Thin content – create longer, unique content for your pages – think about why or what the user is looking for
- Minimise Tag pages – where it’s a thin list of more tags or just headlines from the content it contains
- Dwell time and pages viewed onsite are user signals that Google are taking into account around user engagement for content and sites – the longer they spend on site the better
Increase your word counts, optimise images and/or videos and add more comprehensive and relevant related wording
- Don’t stack videos on a page – where a page has multiple videos with little copy content around them
- Auto playing videos are also deemed negatively as it disrupts the user experience
Limit the ads above the fold and minimise pop up ads – disrupting the user journey (possibly increasing bounce rates)
- Duplicate content – one that’s been around for a long time – make sure all your content is unique (and add a canonical tag where needed) RottenTomatoes and HubPages seemed to suffer badly with it
- User generated comments – pages/content that have a huge amount of irrelevant or old comments, or haven’t paginated them are seemingly targeted by the update – clear out any really old or irrelevant comments