Digital Marketing Trends For 2016

Digital Marketing Trends For 2016 – Online marketing evolves quickly. Every year brings new hardware, new software and new user preferences. In order to develop a successful online marketing strategy, companies need to stay up-to-date on the latest trends. Today we are going to share a list of digital marketing trends for 2016 that will help you to make the online marketing strategies to promote your business & beat your competitors .

Upcoming Online Marketing trends

1: Social Ads
Online advertising has been rapidly on the rise this year,  According to Interpublic Group’s Magna Global, in 2015 digital ad spend will have grown 17.2% (to $160 billion), and 13.5% in 2016, surpassing TV as the biggest advertising platform in 2017.

So how should marketers’ best leverage social to gain traction on their competitors?

• Start by deciding which platforms are worth investing in for your audience
• Test your posts organically and promote the winners. Don’t just randomly allocated budgets to blog posts that your teammate authored
• Utilize action-oriented ad formats. Think Twitter Lead Generation ads and Facebook Click to Website ads with call-to-action buttons. Encouraging people to do something instead of just promoting your social account will be a better use of your ad spend.

2. Facebook Messenger For Business

In March of 2015, Facebook revealed Messenger for Business, taking the widely used messenger system that you and I utilize to communicate with our friends, spouses, and family members, and making it available for B2C and even B2B conversations.

With Facebook messenger’s user base topping over 700 million people each month, and experiencing 40% growth from 2014 to 2015 it’s becoming clear that Messenger’s availability to businesses could have a significant impact.

Now  Facebook has announced businesses can also install a Facebook messenger box on their websites to utilize it in a similar manner as a website live chat box.

3. Personalized PPC

In 2016, PPC will likely become more and more personal, which is why marketers must start utilizing these new features, like Customer Match, to connect with their prospects and customers at the right time with messages catered to them. You can then target these people on Google, Twitter, or Facebook with relevant offers.

4. Video

A huge chunk of ad spend is also being allocated to video. Yahoo even took it to a whole other level when they recently tested a full-screen sized auto-play video ad, which engulfed the entire search engines results page!

Videos help businesses entertain and engage their audiences through visuals, colors, sounds and/or music. More importantly, videos often humanize a faceless business, in turn building brand loyalty and trust. What could be more intriguing and unforgettable then a remarkable video? According to a study by the Web Video Marketing Council, 96% of B2B marketers are using video in their content strategy.

In 2016, marketers should watch out for an explosion in video marketing and analytics. If marketers aren’t already producing and tracking video performance, the time is now!

5. Buy Buttons 

Buy buttons have slowly been appearing on social sites like Pinterest and Twitter. In July, Google also confirmed its testing its own buy button. The ability to buy directly from a social site or search engine is going to explode in 2016, and e-commerce marketers need to keep up! While some don’t like the idea due to a loss of branding and fear that Google and social sites are attempting to become a retailers themselves, the buy button is upon us and serves as another means of increasing conversions, specifically those on mobile.