Digital Marketing Strategy for Wedding Consultant Business
Couples are looking for you on Search Engine…
Are you ready to meet them?
According to the wedding report, 90% of couples used search engines to find best wedding consultant for their wedding.
Start building your online presence but ranking on the internet is not an easy task; you have to build a great online marketing strategy for Wedding Consultant Business.
If you don’t know where to start from… PPCChamp is available to guide you. Kill the competition with an effective digital marketing strategy for your wedding planner business.
Contact on Skype “ppc.champ”.
So how will you promote your wedding planner business online?
The below are best ways to promote a wedding consultant business online.
Search Engine Marketing and Optimization
Of course this requires a Website (which, in our opinion, isn’t a marketing tactic as much as it is a necessity of being in business), and you need to put the requisite time and resources into making your event Web site stand out.
But one of the most effective ways that event planners are driving visitors to their site is through programs like Google AdWords and Bing Advertising. You can easily bid on localized keywords and try this yourself to see if it works in your area. For example, if you are an event planner in Chandigarh, you can bid on keywords such as “Chandigarh event planner”, “Chandigarh wedding planner” and “Chandigarh event planning” to drive search traffic to your site. It’s advisable to start with a small budget and test.
In addition, you can optimize your Web site title tags and copy with keywords and work on building mentions and links to your site (start with asking your networking partners for online recommendations/links), which can help with your organic search engine rankings.
Event planners are using email in three different ways to attract new clients.
First, they are emailing current and former clients to stay top-of-mind in case they or their acquaintances need event planning services.
Second, they are building their own lists via their Web site (using incentives like free e-newsletters) as well as information they gather at trade shows and such, and they are periodically emailing these lists with useful event-related information.
Third, they are using email groups to connect with both prospects as well as referral partners, sharing their expertise and passing leads back and forth among community members.
Which works best? Try each method out for yourself and see what works for you.
In addition to a website, you should have a blog. You will post new content to your blog at least two times a week or more. By posting often, your blog is more likely to be picked up by the search engines. Your blog should have keywords, words brides would use when they are looking for you online. Fill your blog with useful information, wedding tips, trends, and advice, so a bride returns to your site frequently and gets to know, like and trust you. Your blog should link to your website and send people there who want to know more about your business.
Make videos and post them on video sites such as YouTube.com. You can give advice on planning weddings, demonstrate how to put together different design elements, interview other wedding vendors, and promote your business. Depending what you decide to do, you may be able to make videos inexpensively with a webcam or a small handheld camcorder for digital video such as “The Flip” video camera.
Mix your offline advertising and marketing efforts with these online methods for maximum visibility with your niche.
Build Your Brand with Content
Any effective marketing strategy is going to build your brand in some way. But if you’re already leveraging digital resources to build a brand and increase exposure, content marketing is an effective tactic that will further expand your reach while increasing the value of your social properties. By consistently publishing to a branded blog—ideally one hosted on your wedding planning website—you can self-promoter in each piece of content and increase readership by posting each blog to your social profiles.
Through a blog, you can address common questions and concerns coming from customers, demonstrate your style and methodology, and increase your reputation as an industry expert.
Bolster Your Reputation with a Certification
Anyone can call themselves a wedding planner, which makes the market very tough to navigate for consumers. One of the best ways to stand apart from the rest of the crowd is to gain certifications that validate your expertise. Wedding planner certification programs like those offered by Penn Foster offer a wide range of tips and education not only on planning weddings, but also on running your business.
Many of these programs are structured to keep costs low so that wedding planners are set up to financially thrive. And if a prospective client ever questions your expertise, you can show them your industry-trusted certification.
Focus on Social Media
Social media has become more and more popular in the wedding industry nowadays. In the past, brides had to clip images from magazines or get ideas from photos and show them to wedding vendors – vendors they find via word of mouth. Today, with help from social media networks and tools, a bride can get inspiration and share what she wants, and gets what she needs without having to deal with less hassle.
With the rise of Twitter, Facebook, Pinterest, and others, wedding planning has changed – which is the major reason why social media is just as important for wedding vendors as they are for brides.
Benefits of Digital Marketing Strategy for Wedding Consultant Business
It spreads the word. Wedding blogs and forums have made it easy to search for a particular bridal topic. By setting a virtual space for your brand, and connecting it to as many social media networks as you can manage, you are increasing the public’s awareness of your company. A good idea is partnering with people who have a large internet audience.
It helps you build relationships and attract more possible clients. Engaging in social media and search engines will give people a chance to interact and respond to and around your brand. Putting up a wedding site, a Facebook fan page, a YouTube account allows your past clients and potential clients to exchange ideas, generate excitement, and build loyalty. Remember to participate and join in the community conversation yourself.
It helps you connect with others in the same industry. It is good to connect with other vendors in the wedding industry as these connections can lead to awareness of events, business partnership, and good publicity. If you’re having trouble finding a certain brand or person you want to connect with, try using area code directories on social media sites. Once you find them, respond to tweets, leave comments, and “like” their Facebook pages to stay connected.
It makes customer service efficient. With social media networks, clients have different options to contact you – and not just by phone or stopping by your shop. Now, they can just tweet you or send you a private message, post something on your Facebook wall, or leave a comment on your blog to reach you. Make sure to check your social networks regularly for new messages. Involvement in social media saves time and effort for both the wedding vendor and client.
It gives you inspiration. With so much interaction in your community, your clients and other vendors are likely to leave suggestions and ideas, giving you limitless pieces of information on how to improve and expand your brand. One tip is monitoring the conversations in your community and taking notes.
It showcases your goods. Needless to say, using social media helps you increase sales. By sharing information about your business, you are providing a virtual visual aid that brides, grooms, and their families can choose from. According to “What’s On Brides’ Minds” annual survey from David’s Bridal, 59% of brides say Pinterest, Facebook and blogs are the best places to find inspiration.
Best wishes for your online Wedding consultant Business, If you feel to have a helping hand to attain best rankings on search engines and leads on Social medias then Contact PPCChamp.