Digital Marketing strategies for Tattoo Parlor Business
The major concern of Tattoo Parlor Business is to get more and more customers. Are you one of them?
You need Digital Marketing strategies for your tattoo parlor business to run well. There are ample of simple quick and inexpensive ways you can promote your tattoo shop and increase your shop’s traffic easily.
Investing on your web presence will definitely reward you because 97% of tattoo lovers from Australia, New Zealand, Canada, Indian, American search on the web.
Your goal should be to be on the first page of search results. Contact PPCChamp to consult for free, Skype “ppc.champ”.
So what should be your first step?
Give Priority to Search Engine Optimization (SEO)
Search engine optimization (SEO) is the practice of helping your website rank better in search engines such as Google. Ranking well online is essential for having customers find you.
While Google doesn’t reveal the details of their ranking algorithm, there are certain things you can do to encourage Google to rank your site well.
SEO involves the design of your website, the content on your website, the links pointing toward your website, the age of your website, and countless other factors. This beginner’s guide is a wonderful resource to those looking to do SEO themselves. If you’re willing to learn, spending time each week on SEO is a free and effective way to increase the amount of traffic to your website.
If blogging, link building, and other SEO efforts aren’t something you have time or patience for, you’re not alone. There are many SEO professionals and agencies that specialize in helping small businesses rank better online. Also remember that SEO isn’t magic, and that it takes time to increase site rankings.
Boost Traffic with PPC Advertising
Unless you have no competition in your area, it will take a while before your website starts to rank well online for Tattoo parlor business – especially if your entire website is new. Depending on your local competition and how much you invest in SEO, it may take many months or even years before your website starts to rank on the first page.
Fortunately, Google and Bing have a way that you can “cut the line” – you pay them to advertise. Pay-per-click (PPC) search and display advertising is how Google makes the vast majority of the billions it rakes in each year.
PPC advertising is different than other types of advertising. Instead of showing your message to a large audience, you show your ads only to people that are specifically looking for what you offer – local people searching for laser tattoo removal online.
There are several benefits to PPC ads:
- You only show your message to people looking for your service.
- You only pay when they click on your ad and go to your website.
- There’s no contract or minimum spend.
- You can target your ads to certain areas (e.g. a set radius around your location).
- You can show different types of ads simultaneously and find the one that works best.
- Ads can show to people searching from both computers and mobile devices.
The overall cost of a PPC ad campaign varies depending on the size of your targeted area, the number of competitors you have, and how broadly you set the campaign to run.
Remember, PPC ads will only direct people to your website. It’s up to your website to convert them to call and make an appointment.
Don’t Ignore Social Media
For many Tattoo parlor business, creating a social media marketing plan may seem daunting – especially if you aren’t a big social media user yourself.
That said, it’s now essential to have and maintain social media profiles as a small business. In fact, 85% of customers expect businesses to be active in social media.
There are many social media sites out there, and it’s important to focus on the ones that make the most sense for your business.
Don’t build a profile on a social media site unless you plan to maintain it.
Here are the key sites we strongly encourage for tattoo removal clinics:
is the social network where you’re most likely to engage with your existing tattoo customers.Encourage your customers to “like” your Facebook page to stay up-to-date on any promotions and news from your business. It’s a great place to post any deals you’re offering; share your success stories, and share your blog posts.
although not as popular as Facebook, is arguably more important because it functions as a directory listing with Google in addition to being a social network. Having a verified Google+ page will help your business rank better, show up on Google Maps, and have many additional benefits. It’s a must for any local business. You would share the same sorts of content on your Google+ page as you would on Facebook to keep it fresh.
is a reviews website. Business Yelp pages tend to rank well online on their own, and having a Yelp page can be great for getting reviews from your happy tattoo clients. Once created, there’s not much maintenance you have to do to a Yelp page except potentially responding to reviews or questions.
Additional good choices:
- RealSelf (physicians only)
It’s 100% free to set up profiles on any of the sites listed above. You could also pay a professional to make (and maintain) them for you if you don’t want to handle it yourself.
A well maintained social medial profile can help persuade patients to choose you over your competitors, give you an additional ranking online, keep your existing clients coming back, and spread the word about your practice.
Email Marketing is helpful
Email marketing is one of the cheapest and easiest ways to keep in touch with your existing clients, announce new services, share blog posts, and encourage them to refer their friends.
Email marketing services such as Constant Contact or Mail Chimp are easy to use, have beautiful templates, and can even be free depending on how many contacts you have.
With tools such as social media and email marketing to keep in touch with existing tattoo clients, it makes sense to have a referral incentive. Discounts such as “$20 off you refer a friend” are common in the tattoo.
Pay Attention to Analytics
Fortunately, the new era of marketing gives you unprecedented insight into the effectiveness of your marketing campaigns.
It’s important to be constantly testing and analyzing your efforts to see what works for your practice.
Website analytics, like those provided by Moz.com and Google Analytics, let you see how people arrive on and interact with your website. Also make sure to have your receptionist track the volume of people that schedule appointments and how they found out about you.
Benefits of Digital Marketing strategies for tattoo parlor business
- Strategic improvements and revenue growth
- Cutting the costs
- Protecting your brand’s reputation
You can easily win your Tattoo customers if you promote your skills and business tattoo parlor business online. If you need any help, Contact PPCChamp, we will assist you to win the game in a better way.