Digital Marketing strategies for Sightseeing Bus Tours Business
Are you looking to advertise your sightseeing bus tours business online?
Have you decided a proper digital marketing strategy to be successful online?
If not, then hurry up! Because this is the time when you can build great clients on Internet. Now customers prefer to plan their trips online so your sightseeing Bus tours business should also be available online.
To consult about online marketing strategy, you may contact PPCChamp, Skype “ppc.champ”.
In a recent world tour and travel survey, found that
- Near about 40% of all tour and travel activity bookings done online
- 59% of leisure travelers want to book travel products online.
- 41% of business travelers prefer to do bookings on Internet.
- More than 148.3 Million people use Internet to make all kind of reservations like accommodation, food etc from which 57% people spends their efforts on travel reservations.
- The internet reservation system has grown by 75% over the past 4-5 years
So what do you need to improve in your Sightseeing Bus Tours Business?
Here are Online marketing tips to increase the popularity of Bus tours business.
Go for organic Search – SEO
SEO for Travel Agents and Tour Operators is absolutely crucial if they plan on ensuring their website is seen by as many potential new clients as possible, an increase in web traffic from appearing at the top of Google for “Travel Agency” and “Tour Operator” related searches will usually lead to an increase in enquiries and business.
Be it to promote a tour package on search engine, a holiday package, adventure tours, trekkingtours, Adventure Tours, Pilgrim Tour Packages, Wildlife Tours, Temple Toursand Safari Tour Packageswe are helping tour operators and travel agents to achieve their target audiences and visibility on different search engines.
Google AdWords is an effective way for marketing tour packages because the nature of this advertising is Active advertising.
So, There is an action here which customer typed a keyword and then hit the enter button, and Google shows the result.
How to use Adwords effectively?
Because if you don’t make it right, you will be ended up paying for some unwanted clicks.
Let’s say you sell tours in India, Canada, Austarlia and you know that your packages prices are not low. How do you know that your packages are not cheap? Sure you can check on your competitors.
Add the word “Cheap” as a negative keyword.
So when people intent to search for let’s say “Cheap tour in Canada,” Your ad will not show up. Because you know even if your ad appears and peoples click on it, they won’t book anything because your packages were not cheap. They were looking for the cheap one.
Google will happily charge you for that click. Google has made a lot of tutorials to help their advertisers achieve more so you should learn from them.
- Google AdWord works well to generate instant sales. By the time your ad appears on the search engine, you could make an instant sale because people are actively looking for it.
- Once you stop your ads, then orders will also stop.
The nature of the Facebook ad is Passive Ads.
Remember this: Facebook users come to Facebook are NOT intent to see your Ads but to get connected with their friends and families.
Facebook showing some ads, because Facebook thought that we might be interested. That’s why I called this Passive Ad because I didn’t do any actions to trigger those ads to show.
Write Killer Content
Content marketing is the most efficient way of online marketing this moment because Content Marketing can strengthen customer confidence in your sightseeing tour and travel brand.
It builds trust.
Furthermore, Content Marketing is also a robust strategy to attract targeted prospective customer to come to your website.
How do you create an interesting and useful article for your readers about your tour services?
Become aware of those titles; They are all Informative information (Informational Keywords). You are not promoting your tour packages here. Just write those articles and hit publish. If your visitor found that your articles helped them, they will trust you, and they will check your services. Make any sense?
For the first time when people saw your tour offers, they do not know you; they don’t trust you. But if you help them first with you useful information, they will begin to believe you.
Now, what next after you clicked the publish button?
Share your articles on social media; We want people to read them.
Use social Media
Be Active in social media
Once you create and publish your content, Share them to social media. Use Facebook, Pinterest, Twitter, and Instagram.
Facebook and Twitter:
- Share your informative content by posting the link to your content. However, you need to make it right here by using the appropriate image size.
- Post your tour activity photos and videos. When the tour takes place, Ask the tour guide or your staff who participate in the tour to make a documentary. This visual content is usually working like a charm to marketing a tour and Travel Company.
- If you could, Tag the participants on the content to make them viral.
Pinterest and Instagram:
- Text based content doesn’t work well on Pinterest and Instagram, so make some infographics about your tour programs. Pinterest is a visual bookmarking site, so if you didn’t set the right image size from the beginning, then your images will not look that attractive.
Reading about travel destinations is one thing, but video brings a destination to life and can help your business go viral.
Set up a YouTube channel for your business. Get creative or outlay the funds to brand your videos. Encourage your staff to film snippets of holidays, run a video competition through your database and award a prize for best travel video. This exercise does not need to cost you a lot of money, just a little time.
Email Marketing – Start building your database
Your email database is one of your most valuable assets. Encourage your existing database to subscribe to your email newsletter and then put in place a strategy to start expanding that database. Adding a subscription form to your website should be your first step – You’re far better to get a visitors email address than to let them browse and leave, never to hear from them again.
Then sign up to an email newsletter service and build a responsive email newsletter template. Outline your strategy – How often will you send? What will you include in the newsletter? Just make sure it remains a valuable proposition to your subscribers as it’s all too easy to ‘unsubscribe’. A great newsletter will drive traffic to your site, encourage social shares, and generate leads.
Benefits of Digital Marketing strategies for Sightseeing Bus Tours Business
Build a Value Proposition
You and your competitors have all lost sales to booking sites. Why call a travel agent when you can get a cheap flight, car, or hotel room online? However, content marketing and other online marketing tactics give you a forum to explain why the services of your travel agency are still valuable for travelers.
Differentiate Your Brand
Not all travel agencies are alike. Some cater to a specific type of traveler, while others focus on a particular region of the world. What does your agency provide that others can’t? You can answer this question with a comprehensive marketing strategy, as well as a great looking website.
Unless you’re actively marketing your agency, you have no way of knowing whether people are looking for travel advice or assistance booking a trip. Creating targeted messages for relevant channels helps you reach prospects when they need you most, generating great leads for your business.
Create Customer Loyalty
You’ve provided valuable services to customers in the past, what are you doing to bring them back? No matter how good your services are, you can’t always assume a happy customer will come back to you when they want to take another trip. You have to run an up-to-date marketing campaign that gives them a reason to come back.
Now that you know what marketing can do for your Sightseeing Bus tour agency, the next step is figuring out how to do it.
You can contact PPCChamp, if you need free consultation to promote your sightseeing Bus tour business online.