Digital Marketing Strategies for Organic Food Store
You must be running an organic food store and finding out Digital Marketing Strategies for your organic food store business.
Buy organic food online is the best way of saving time as you don’t have to go miles for bringing fresh and organic Food.
More than 85% of population in Australia, America, UK, Canada prefer buying organic food online as they receive regular discount with best quality.
Thus the competition is booming, it takes lot of time and effort to develop and maintain marketing campaign to beat the competition.
If you need to grow your organic food store business online, you can approach PPCChamp, get free consultation on Skype “ppc.champ”.
According to the recent survey, the organic food consumption is as follows
- Sales of organic food and beverages all over the World have grown from $1 billion in 1990 to $24.8 billion in 2009.
- 65% of consumers express the most desire for foods with organic ingredients.
- 1 in 3 all households shop for organic foods because of either celiac disease or a wheat/gluten intolerance or allergy in at least one household member.
- 6 out of 10 Americans have visited a natural foods store for their shopping needs at least once in the past year.
- U.S. consumer sales of functional foods and beverages grew 22% from 2006-2009 to $37.4 billion.
- The fruit and vegetable category continues to lead the sector with $11.6 billion in sales, up 15% from 2012.
- Organic condiments have shown the strongest overall growth within the organic food consumption market, seeing an increase of 17% in sales to account for $930 million of the industry’s sales.
In B2C market place approx 99% success of campaign of online shopping depends on customer’s experience, customer’s behavior, industry benchmarking and the website look & feel.
Digital Marketing strategies for organic food store
Organic (SEO) Marketing Plan
With the help of Ethical SEO techniques, index website into multiple search engines, increase website visibility, ranking industry specific keywords, potentially improve website performance and overall health in Search Engine. Here we have mentioned few activities for your kind reference:
- Website Analysis
- Implement Title MetaData
- Implement Robots.txt
- Implement Sitemap.xml and other onpage implementation
- Industry specific Keywords Research
- Logical Navigation Structure & UVP
- Keywords specific Content Implementation
- Setup Google Analytics A/C & Webmaster
- Building Quality backlinks via offpage SEO activities.
- Management of online business development campaigns
Organic food store Brand Building
Brand Building is so much important for any organic food shops as per current marketing scenario. Make your business stand out, live your brand and deliver the values that matter most to your customers. It helps to increase brand reputation over Search Engine and increase Trust as well. Here we have mentioned few activities for your kind reference:
- Building Trust Over Search Engines
- Sentiment Analysis
- Website Influence
Paid (PPC) Marketing
With the help of PPC marketing efforts, get more qualified customers and maximize your profit potential. As currently most of the online Food/Grocery websites running its paid campaigns to get potential customers in a limited budget. Here are the mentioned few PPC benefits for your kind reference:
- Getting Quick Responses
- Qualified & Potential Customers
- Remarketing [ Target returning customers/visitors]
- Run Display Network campaign [ Gets Brand Impression]
- Separates out reporting of Brand and Non-Brand keyword performance
- Understands and Implement Strategy according to business needs.
Here are the mentioned few activities for your kind reference:
- Analyze Competitors and setup profitable Campaign
- Budget Allocation & Management
- Campaign Remodeling & Optimization
- Keywords Research & Optimization
- Ad Copy Creation
- Monitoring Ads Performance & Optimization
- Adgroups Creation,Monitoring Performance & optimization
- Geo Location,Ad Scheduling,Keywords Refinements
- Conversion Goal Setup & Tracking
- Tracking Reports
Social Media Promotion(SMO)
Key ingredients of SMO strategy
- Creation of rich media content
- Social media audit of your brand
- social media campaigns (if required)
- Run Contest & Giveways
- Creating Polls
- High Quality Images
- Referral Schemes
- Introduce Weekend Bazaar & Promote the same (say -“Sabse Sasta”)
Creating a big idea to promote it on various online channels and focus on SMO strategies for engaging more social audience and increase online sales of organic food.
Facebook Ads campaign is another best option for instant marketing.
As per current marketing scenario, a mostly user shows its interest on watching promotional videos. So, introduce promotional HD animated videos of your organic food shop and share on video sharing sites as well as on Social Media Channels for increasing the brand popularity.
A great source for reaching into your potential customer’s pocket. Promotional Mails helps to create big sales if mail’s have good promotional message which directly impacts your targeted audience and hits into its Mind.
So, all of the above mentioned techniques plays very important role in online marketing place and if you are looking for running fresh start (Start Up) then first think about your Budget, Targeted Market & very important i.e. Men Power, because of making strategy is the part of Marketing team which they creates with the help of some previous experience and mix some hypothetical (perception) concepts but only Knowledgeable/Creative Man Power can implement the same in a effective way and can gives more & more business/sales of any Online Business.
Benefits Digital Marketing Strategies for Organic Food Store
- Assist you Connect with Consumers on the Internet
- Generates Higher Conversion Rates for organic food stores
- Saves Your Money from irrelevant marketing tactics.
- Enables Real-Time Customer Service
- Connects You with the Mobile Consumer
- Helps Generate Higher Revenues
- Delivers Higher ROI from Your Campaigns
- Keeps You at Par with Competitors
- Help You Compete with Large Corporations
- Prepares You for the Internet of Things
A digital marketing strategy assist your prospective buyers in researching the purchase decision. Get free online marketing consultation for your food stores and lets begin the game.
Contact today on Skype “ppc.champ”!