Digital Marketing Strategies for Interior Design Business
Welcome Interior designers! You have come to the right place if looking for a digital marketing strategy and various other online promotional tips for your interior design business.
The interior designers have a creative eye, but it is not sufficient to run a successful business until your audience doesn’t find you online, your fierce competition will steal all of your potential clients.
We are not scaring you…
Infact, aware you to get prepared for the toughest online competition of interior design business.
It is extremely important for the interior designers to market themselves online because 97% of consumers use the Internet to find all local business information.
Here are some tips that will put 5 stars on your business.
SEO your business with the Best Keywords
Most people in this industry have marketed themselves using the more contemporary business category name of “Interior Designers,” but in some states the older industry name of “Interior Decorator” is nearly as popular. In most major cities it’s best to just use “Interior Designer” when promoting your company.
But do your research to see if you might also want to include the words “Interior Decorator” on your website to appear in those searches as well. Google Trends shows that “Interior Design” has the most search volume in Canada, United States, India, and Australia.
Also, include pages on your site, mentioning your specializations or types of building interiors or businesses that you focus on so that others looking for your expertise can easily locate you.
Add your Company Listing in Online Directories
If your business is new, listing in online directories is critical because your information won’t magically get distributed by itself. Without being present in those directories you have little hope of ranking for local searches.
If your business has been established for a while, you still should double check to see if a listing represents you in major directories, and check to see that your info is as up-to-date and as correct as possible. Claim and update your listing in Google and Bing, too. Check your listing with GetListed.
There are also a number of online directories just for the design industry. Getting listed in those will further help your cause. To find which are most beneficial, search for “interior designers” for your city and then see which directory sites show up in the first few pages of search results.
Pay Per Click (PPC)
Potential customers in Interior-Design are using search, whether you like it or not. You may have a reputation in the industry, but tens of thousands of people turn to Pay-Per-Click advertising when searching for people to do business with related to Interior-Design.
The typical searcher is creating more specific searches and 93% of them only review the search results on page
- Just 7% of searchers will look at page 2, and only 1% will get as far as page 3
- Unless you show on the first page, you will miss the mark. Pay-Per-Click advertising helps you reach your market where they are looking – on page 1.
This raises a critical issue: you must be seen to be found; you must be found to get the clicks; you must get the clicks to secure new business. Identifying the right keywords and listing them in a managed pay-per-click campaign is essential to driving revenue and achieving a solid ROI.
Share Photos on Pinterest, Flickr, and Instagram
When 96% of marketers of marketers are using social media to drive business, you know it’s something you should be doing too. But how to do it is not always as clear.
People frequently browse Pinterest, Flickr, Instagram, and similar sites for ideas on decorating, inspiration, and to find vendors of furnishings or even to find designers to hire. While much of this falls under the category of research for do-it-yourself decorating, even that activity can benefit you if you get increasing numbers of social media interactions.
You can often add your links to your social profiles or to media that you upload, so when people share it, search engines can take that into account as a signal for relative popularity.
For any image-sharing platform, include a link to your site with each image you upload so that consumers can easily locate you. Being influential in social sites translates into added visits to your site and increased ranking advantage in search engine results.
If you think you only have time for one, use Pinterest. To get ahead of the curve, add your images onto your Google+ profile in addition to these other social sites, since Google is progressively adding the “local carousel” of images to the tops of some local business search results.
Make Site Images Crawlable
The Interior Designers sometimes get too uptight about allowing others to access their images, which can result in shooting themselves in the feet — as far as marketing — if taken too far. Insisting that your designer make it so search engines cannot crawl the sub directories on your website server in order to access and index the images means that people cannot find your images in search results. This limits your online visibility when people are researching.
You can still include a copyright notice on your web pages or your images — but, allow the images to appear in search results so that you will get more visits from potential customers.
Blog Often
The more frequently your blog about topics related to your site, the better your site will rank and the more keyword phrases you will rank upon over time. Set up your blog for SEO, and find a way to post to it once or twice a week.
You can write a number of blog posts and schedule them to publish on different days of the month, so if you only have half a day per month to spend on such activity, you can still get a lot out of it.
Encourage Positive Online Reviews
When consumers are unfamiliar with contractors, they will look to online reviews on sites like Yelp and Angie’s List for ratings and recommendations. Don’t ask for positive reviews and don’t offer to pay or incentivize for positive reviews.
But when you have clients who are pleased, ask them to post a review of your company in Yelp, Angie’s List, or on Google+. While rating values and review content generally are not a ranking element, positive ratings may affect click rates, which indirectly affect rankings over time.
The total numbers of reviews and frequency or recency of being posted on your business listings likely does influence rankings as well.
Post Videos of your Designs on YouTube
Videos can rank well in search results by themselves, and they also can include links back to your business website. Interior design is such a visually oriented profession that any way in which you can display your designs through visual mediums can improve your overall profile and visibility.
Videos are an effective means of conveying three-dimensional information. Use videos to provide panoramas or walk-throughs of spaces along with voiceover descriptions. Since relatively few designers post videos, doing so will give you an advantage and help you move ahead of the local pack.
Benefits of Digital Marketing Strategies for Interior Design Business
- An increase in customers and having a strong internet presence can lead to an increase of business.
- Find new customers from other online markets
- Differentiates you from your competition
- Gets you exposure to other markets and to a more broad audience.
Use these tips to design your way into ranking higher in local search results and your company will reap the benefits of increased referrals.
If you need any help, you may contact PPCChamp to get Digital Marketing Strategies for Interior Design Business.