Digital Marketing strategies for Event Planning Business
You’ve put your best efforts and a huge amount of money in setting your own Event Planning Business.
It this enough?
Your next step will be to implement a Digital Marketing strategy to introduce your Event planning services in our niche market.
According to the recent business market study, more than 85% of people research online to find a great event planner their events. If you don’t come on search results then possibly you are losing your clients.
To get online marketing tips for Event Planning Business, Contact PPCChamp on Skype “ppc.champ”.
The below are the best ways through which you can promote your Event Planning Business online
At its core, a solid strategy is always the first step for any kind of Digital Marketing planning. This extends to event planners as well. When promoting an event or your own event planning business online, a solid strategy is key.
Pro tip: the fundamentals for any strategy include establishing goals and S.M.A.R.T. objectives before considering the plan of action.
Successful event planners are also well aware of their audience and target them specifically. They also refrain from being over-promotional, but focus on adding value instead. A subtle approach is always better received than an overt one—no one likes a hard sell!
Implement search engine optimization (SEO)
In keeping with content, a solid digital marketing plan includes SEO and ensures that your content is not only reader friendly, but also search engine friendly as well. If Google can’t find your message, you can bet that no one else will, either.
What makes an SEO plan a great SEO plan?
A- Keyword research: Search terms of phrases that people would type into a search engine that are relevant to your event. You can use these search terms to create content or for paid advertising on search engines like Google and Bing. Where do you go for keyword research? Google Adwords, Bing Ads and Wordtracker, to name a few.
B- Link building: Getting other quality websites whose content relates to yours to link to a page on your website with specific keywords highlighted. For example, if your event centers on urology, then you would want a well-known urological website to link back to your event and the hyperlink would contain keywords like “2014 Urological Association Event” and not “Click here.”
Build a content strategy
Behind every great plan, there is content. But the mantra, “build it and they will come” does not apply here. In fact, creating content and just waiting for visitors to show up and engage with you will simply not happen… unless you’re a super cute kitten playing with a turtle on YouTube.
A content strategy comes with planning and includes an editorial calendar, a social plan, engagement efforts, optimization, measuring conversions and more. If you want to ensure that your content gets seen by your target audience , then a content strategy is your best bet. So before you sit in front of your computer and start belting out article after article, you need to figure out who you’re addressing and what you plan to achieve. What are goals and KPIs? How will you measure success:
Is it by gaining visibility? Increased registration at your events? Every marketing effort has to be measured. It is an essential element of any successful digital marketing plan.
PPC (Pay per Click)
Paid Search help you reach targeted leads that will be funneled to your website instead of your competitor’s. When someone searches for keywords specific to your business, your site will appear high up in the paid sponsors’ section of the search engine results. This means that visitors searching for your products or service can easily find your business, resulting in an increase in targeted traffic to your site – people who are interested in purchasing your offering – immediately.
The key is to know exactly what keywords they are using to search. Our PPC Consultants can develop a professional Keyword Analysis Report that can be used to create a targeted Paid Search Marketing campaign for your business. This involves setting up, managing and monitoring the results of a Pay-per-Click (PPC) advertising campaign.
Set advanced social media tools
LinkedIn, twitter, Facebook….these are all valuable platforms for promoting your event planning business and…they are free!
Depending upon what services you provide, these platforms can all be used in different ways for advertising your event planning services.
LinkedIn is a professional network and is a great place to market your event planning business. LinkedIn is based on professional connections and provides the opportunity to establish leads that are valuable during the event planning stage.
Connections made through LinkedIn may help you find event sponsors, event vendors as well as potential attendees.
Create a Facebook page for your business and link it to your personal Facebook page. That way you are connecting your personal contacts with your event business and those personal “friends” may like or share posts from your professional page. You can include pictures from events and share information regarding upcoming events and guest speakers.
Twitter’s 140 character limit is perfect for sending and receiving short messages concerning your events, from sharing your excitement about an upcoming featured guest or an update on parking details.
Use inbound marketing, not interruption marketing
Interruption marketing is paid ads that are found on the right-hand side at Facebook, the paid ads at the top and on the right-hand side of Google results and the sponsored hashtags (#) and accounts on the right-hand side and updates at Twitter. Ask most web users and the majority of them will tell you that they simply ignore these ads.
Inbound marketing, however, works quite well, although it is more about earning people’s interest rather than buying it. It’s much better to be the first organic result on Google rather than one of the paid results. The former is not always easy to attain, but with the right plan of action, it is certainly doable.
Use analytics to find out what’s working
All of your online efforts would be useless if you didn’t measure them. You need to figure out what worked and what didn’t, and you need to leverage the numbers for your next event. Your event doesn’t end when it’s over; it’s a repetitive cycle that requires 365-day engagement. If you want to find out where your customers are coming from via social or any other web marketing effort you deploy, analytic will help you decipher what works best. By constantly measuring the results, you can figure out where your audience is and how to leverage your communication efforts.
Benefits of Digital Marketing Strategies for Event Planning Business
Get News Mentions and Brand Exposure
A properly marketed event can attract lots of media attention, especially if it’s charity-related. Pay close attention to other local events and see which media representatives are attending and promoting them. Get names and contact information for your own event. The bigger and more unusual the event, the better the media coverage will be. Try to come up with an angle that will make your event stand out from the crowd. All of the marketing efforts you put towards your event will also benefit your brand, as even those who don’t attend will remember the promotion and may stop in later to check out your business.
Increase Foot Traffic and Sales
On the day of the event you’re sure to see a swarm of foot traffic, as people flock to your business for your sale or promotion or to participate in your event. Be sure you’re prepared to handle the volume, with extra staff on hand to keep things running smoothly. You’ll not only see greater sales during the event, but if you make a good impression then you stand to gain many more regular customers.
Reach a Targeted Audience
If your event is centered on a particular product or service, then those who attend will be potential customers that are particularly interested in that product or service. For instance, if you’re a salon who specializes in hair extensions and you put on a demonstration where people can see the products and how they’re emplaced, ask questions and explore the options, then you’ll likely attract anyone within a 30 mile radius who is interested in getting hair extensions. By tailoring your event to the type of customers you hope to attract, you are able to target your desired demographic exclusively.
Interact With Your Customers
When hosting an event, you have the opportunity to meet and interact with your customers on a personal level, and market to them directly. They’ll get to see your products or services first hand, and meet the person behind the business. This creates a memorable impression and establishes a relationship you can’t achieve through any other form of marketing.
Make Valuable Connections
In the process of hosting an event, you’re bound to make a slew of valuable contacts and connections as you go about the marketing process. From news media contacts to caterers to neighboring business owners, your virtual rolodex is going to swell with business cards from a variety of important people about town. The next time you host an event – or help a neighboring business to host an event – you’ll be ready!
Boost Your Local SEO Campaign With Valuable Citations
As you promote your event, you’ll naturally list it on every local calendar that gets published, online and in print. Each time the event is listed, your business name, address, and phone number will also be listed, giving you valuable citations that will boost your rating with local search engines.
Get Lots of Valuable Web Page Links
Make sure that wherever your event is listed online, you include a link back to your website, which will benefit your local SEO campaign immensely and boost your search engine ratings.
Social Media Benefits
Be sure to leverage social media before, during, and after your event, to create a buzz that will have them tweeting to beat the band. Encourage attendees to check in at your event, take photos, and post them to Facebook, Twitter, Yelp, and Foursquare. Create a hashtag for your event and promote it well in advance, then post it prominently on your big day so that customers will remember to use it for their social media posts.
Get Positive Reviews
A fabulous, memorable event is a great way to pick up some positive reviews on Yelp, Google+, and others. While Yelp frowns on anyone directly asking for reviews, it is acceptable to post a “Find us on Yelp” sign in your store.
Get Material for Your Blog Posts
If you maintain a blog, you undoubtedly have days where you find yourself struggling to come up with compelling subject matter. Hosting a local event will give you volumes of content for your blog before, during, and long after your event – and then you can start planning next year’s event. Be sure to ask your readers for feedback and ideas for the next one!
These above Digital Marketing strategies for Event Planning Business will help you to skyrocket your business and profits.
If you need any assistance, you may contact to PPCChamp.