Digital Marketing strategies for Catering Company Business

Catering Business is a highly competitive segment. If you are serving your catering services then you should promote yourself on Internet.

To win the battle with hundreds of other local caterers, you need a Digital Marketing strategy that can boost your clients.

In a recent survey, it is found that 91% of people are totally dependent upon Internet to find suitable Catering services for their events/Functions.

To maintain a good web presence for your catering company contact PPCChamp on Skype “ppc.champ”.

Online marketing has become an essential part of your daily operations as it helps to spread awareness of your catering services in your niche market.

Promote Catering Company Business online with the following impressive strategies.

Practice search engine optimization

Search engine optimization (SEO) is essential for any website, and that includes creating different pages based around keywords that are relevant to your industry. You can research these keywords based on the terms that your users include in search queries to find you online, or you can answer frequent questions you get from potential clients. Once you have that on your website, people looking for catering services will have a reason to go to your website, and you can build a relationship with them right away.

Use PPC

Pay-per-click (PPC) campaigns advertise different pages on your website based on certain keywords. PPC is a wonderful way to maximize your online marketing budget, especially if you’ve already invested in discovering the best keywords for your business.

With Google AdWords and other platforms, you can set how much you’re willing to spend for a customer using a certain keyword to click on your ad. If the customer clicks your ad, then you pay Google the determined amount. If the customer doesn’t click your ad, then you don’t pay anything.

PPC is a great way for companies with new websites since you can immediately reach out to potential customers without the need for working on SEO. And when you use them together, you can show up in more searches so that more people see you, inquire about your services, and become paying customers.

Create an online video

Create a 10-minute cooking show on your company’s website or on someone else’s blog. You should be able to convey personality and friendliness on camera and also have video production skills. You don’t want your audience to wait between the times you baste a chicken and throw it in the oven, and so on. You should know how to fade in and out to create suspense and excitement. And remember to be interesting!

Once you’ve finished making your video, upload it on your website and on YouTube. Include a good title and description so that it’ll rank on YouTube and also make it more likely to show up in Google’s Universal Search results. Use your recipe video to separate your catering marketing from others – this type of video is especially great for small businesses as they help people get a feel for your cooking and what kind of person you are.

Drive traffic with Social Media

You can also use social networks such as Flickr to drive online traffic and create new linking opportunities at the same time. You’ll be able to post photos of your dishes too.

Here’s what to do when uploading your photos to sites like Flickr:

• Tag them – Tag your photos with every suitable term you can think of. For a chicken Kiev dish, use terms like chicken, chicken Kiev, food, recipe, dinner, catering dish, and so on. Include any term you think someone might search for to find the dish.
• Use keyword-rich text – When writing your title and description, describe the photo accurately so that people who are looking for exactly that can find it.
• Give Creative Commons – You’ll want to give Attribution Creative Commons on your photos so that people can use your photos on their blogs with a link back to you. This is also good for encouraging the spread of your content.
• Link to your site in the description – Include a link to your company’s website in your description. You’ll get some valuable foot traffic from people who are passing through. Providing a link also means that when someone puts your Flickr photo on their blog, you encourage them to give you attribution by linking to your website rather than your Flickr page.

Find relevant directories

You can join a catering directory website to get more online exposure. If you’re a local business, try and obtain links from directories relevant to your niche. As a caterer, you could use local directories, wedding directories, catering directories, and any other directory you can find out there. If your catering website has a blog, you might also want to look for blog directories for your geolocation.

Engage with your customers regularly

To keep your service in front of your customers’ minds, stay in touch with them on a regular basis. Consider hiring a catering sales team for maintaining customer relationships and pursuing new ones. You can also follow up after each catering order with a call from your catering leader. This is another way to make your customers feel that you truly care about them. You could address any unresolved issues and discuss future business.

Online Reviews

Online reviews are just as important as personal recommendations, if not more. Consumers are more willing to purchase from a website that has positive reviews. Reviews impact your catering business’s credibility and affects local SEO. With that being said, please keep the following point in mind: The more reviews you have, the better. If your site encounters any negative reviews, you best defense is to counteract those with lots of positive ones.

Benefits of Digital Marketing strategies for Catering Company Business

• You can offer your menu online
• Reduce marketing cost
• Build trust
• Build good client relationships
• Reward you good amount of revenues
• Provide you easy ways to handle online catering business.

With above Digital Marketing strategies, you can skyrocket the revenue for your Catering company business and can reach your potential audience in a very easy way.

If you need any assistance, you may contact to PPCChamp.