Digital Marketing strategies for Auto Repair Service Business

If you are reading this page, that means you are running an Auto Repair Service Business and want to promote your business online.

For every business whether it is big or small, Client are Important. You need a Digital Marketing Strategy for Auto Service Business to enhance the revenues.

If you want to grow your Auto Repair Business instantly, Contact PPCChamp on Skype “ppc.champ”.

Tips to promote an auto Repair Business online.

SEO

In today’s world when most businesses have an online presence, the auto repair business is no exception. The internet provides a great way to attract new customers, increase revenues and market oneself, making use of the great speed of communication the Internet offers. Search engines play a crucial role in attracting more business online. Most people use search engines to look for not only information but also when they need to buy something. Having a nice Auto Repair shop website, which is appealing not only to humans but to the search engines, too, can increase sales significantly.

Rank First Local takes an effective, proven approach to SEO for collision repair to help you get your website on the first page of the web’s leadings search engines. Our content marketing strategies are built with your business in mind and only focus on the services you offer.

Customers may be searching a specific type of repair that your auto shop specializes in, while others may just be looking for “auto shop or “body shop near me.” Our SEO specialists will take all this into consideration when building your content strategy, and we always stay current on the latest SEO industry news to ensure your auto repair shop’s website never violates any of Google’s Webmaster Guidelines.

PPC – Pay per Click

Want a concrete way to generate new auto repair leads with a great return on investment? Pay Per Click advertising gives you the ability to have an instant presence online With Pay-Per-Click advertising , you’ll be on the fast track to instant first-page visibility on Google, Bing and Yahoo. As a Google Adwords-Certified company,ppc expert PPC-management team has turned millions of dollars in advertising budgets into new paying customers. The custom-build your campaign, optimize your advertisements for best placement and relevancy, and write ad text that will increase the number of auto repair leads and conversions your website generates.

Use Emails to Keep in Touch

Email newsletters are the best way to stay in front of your customers. But getting in front of them is only half the battle. Rather than sending email newsletters that simply give monthly discounts or specials, send emails that entertain your audience.

For example, in place of a 10% off coupon, write an email newsletter talking about the 10 must-have phone apps for a road trip. Content marketing through email is a great way to keep your customers engaged without selling to them. 90% of consumers find custom content useful, and 78% believe that businesses that deliver custom content want to build a good relationship with them.

Keeping their attention through regular emails keeps your name in their minds and referrals coming your way. Below is an example of an email campaign we sent out for our automotive customers.

Be Social

You need to share things to your social networks that help and entertain your customers. It’s all about having a business presence online that people want to follow. Share photos of the pets that come to your business. Maybe you found a blog post comparing the best DIY waxes for your car. You page needs to be filled with helpful, interesting and relevant content. This will brand you as an expert in what you do.

A lot of people will check in on Facebook when they visit you. This gives your business more exposure—their friends will see your name mentioned. People can tag your business in posts too. I recently had my car tinted, and when a friend asked for a tint shop recommendation on Facebook, I was able to tag that business in my comment. I got them a new customer and they didn’t pay a dime. Below is the resulting Facebook post from my friend I referred.

Get Reviewed

Don’t hesitate to ask your customers for feedback. Whether positive or negative, when someone hops on Google, Yelp or Facebook to find out more information, even neutral reviews are better than no reviews at all.

Reviews on these sites are also great because they can indirectly act as a word-of-mouth referral. If I visit a dent doctor Facebook page and see two check-ins from my personal friends, I’m more inclined to trust that business over one I’m not connected with at all.

The same concept applies to Yelp and Google+. Google will show reviews from my email contacts when I search for a business on Google maps. Yelp has me log in using Facebook and reviews from my network are highlighted.

Benefits of Digital Marketing strategies for Auto Repair Service Business 

Reaching Your Target Audience

Digital Marketing for auto repair shops already has a specific audience. It’s up to you to narrow the demographics even further. For instance, if you have a specialty shop catering to specific makes and models, you need to understand who is more likely to own these cars. This information helps you tailor your inbound marketing strategy to those who are most likely to need your services.

Protecting Your Business

The auto repair industry is a highly competitive market, making it essential to protect your business and your customers. The content your auto repair marketing company creates is a major piece to this puzzle. Quality, relevant content provides the information your customers need, allowing you to showcase your repair shop as an industry leader. Your inbound marketing strategy should be designed to increase your social media following, build an email subscription list and generate great content and attractive videos. Each of these elements surrounds your business with customers and prospects, defending your repair shop against the others in your area.

Analyzing Your Efforts

One of the biggest mistakes you can make in marketing for auto repair shops is implementing your strategy and forgetting about it. Your inbound marketing strategy requires your full attention, which is why it’s often best to hire a marketing firm to help you. Analyzing the results of your marketing efforts will help you determine which changes need to be made to more effectively reach your target audience and set your auto repair shop apart.

Try these above mantras to boost your customers of you need any assistance, ask from PPCChamp.

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