Digital Marketing Strategies for Auto Insurance Claims Business
Generating new leads is the most typical task for an insurance Business, to survive in the competitive world; you need an online presence that can help you to build new insurance clients.
You need a master online Marketing plan to promote your Auto Insurance Claims Business online.
Do you know? Mobile and digital channels are rocking and also a perfect option to aware your potential audience about your Auto Insurance Claims Business.
Nearly 70% of people research on Search engines, Social media channels and on mobile phones to get Auto Insurance Claims.
To get Digital Marketing strategies for Auto Insurance Claims Business, Contact PPCChamp on Skype “ppc.champ”.
Best ways to promote Auto Insurance Claims Business online
SEO – a best Approach
Search Engine Optimization, or SEO, allows you to increase the visibility of your website in search engine result pages (SERPs). SEO is a process that involves making your website easier for search engines like Google, Yahoo, Bing and others to understand. This way, they can determine what your site is about and provide it as a result for relevant searches.
There are many factors that send signals to search engines, and affect how search engines deliver results after a user has performed a search. When you optimize your website for search engines, you are modifying your website to make sure your site is sending all the right signals to search engines.
PPC – Pay Per Click
PPC advertising can provide instant lead generation, especially in highly competitive industries. Unlike SEO, PPC does not take weeks or months to see results. In highly competitive industries, such as auto insurance or mortgages, the budget required to achieve consistent page one rankings for your keywords may make your ranking goals unattainable. The search engine algorithms are also always changing. As a result, SEO can be an uncertain strategy, especially if you need specific results.
Social Media Marketing
Reaching your customers and prospects at the right moment and through the right channel is key to any business. And social media is proving to fulfill this role for businesses across all industries. The insurance industry is certainly no exception. Research by LIMRA, the world’s largest association of life insurance and financial services companies, discovered that 93% of life insurance companies had social media programs in place.
Consumers also turn to social media when looking for information to help them make a decision about which insurance carrier or broker to do business with. A study by Accenture found that 48% of consumers would consider comments on social media when making insurance-buying decisions. Additional research by Celent showed that insurers stated marketing as being the top benefit of social media, followed by customer service and new sales leads. Focus on Educating Consumers
Many consumers don’t fully understand insurance. They know they need it, but when it’s time to really dig into deductibles, coverage, premiums, liability and so on, consumers don’t know the ins and outs. As an insurance professional, it’s your job to educate them—and in doing so, find opportunities to gain loyal brand advocates and new policyholders.
Content marketing is one of the best ways to reach out to consumers and put your brand front and center as they research across digital channels. But your content must be informative and educational, not simply a sales pitch that will fall on deaf ears. A consumer can go to your website to read about product details when they reach that point of their purchase journey. The trick is to drive them there in the first place with enough interest and intent to purchase.
Use Video Marketing to Engage Your Audience
Video today represents 67% of all Internet traffic, and by 2019, it is expected to represent 90%. Video is a powerful marketing tool, especially for mobile users who can watch video content on the go as compared to reading pages of content.
Consider the following statistics about how video can make a powerful impact for your brand’s marketing goals (Source: American Agents Alliance):
- YouTube is the second most used search engine in the world
- One-third of all online activity is spent watching video
- Three-fourths of video viewers visit the business’ website after watching one of their videos
- When videos are included in emails, click-through rates increase by 200-300% and opt-out rates decline by 75%
- Only 20% of website visitors read the entire page content on a website, but a 80% watch videos from start to finish
- It’s 50x’s easier to get a page-one ranking on Google when a video is included on a website
- Video improves brand association by 139% and purchase intent by 97%
There are numerous ways you can use video to engage new prospects and create brand loyalty among your current customers. While there are numerous types of videos you can create, here’s a look at a few ideas to help you get started.
Email marketing is a great digital channel for insurance marketers to acquire new policy holders as well as retain existing customers. With the right data insights on your audience, hyper-targeted emails have the potential to dramatically boost conversions and retention. Be sure to analyze both your internal data sets and enhance your database with 3rd party data enhancements for finely tuned audience identification.
Emails can be segmented in any number of ways, but the key here is to be sure you are using email segmentation strategies. For example, send emails according to the buying cycle. Consumers may contact you immediately for a quote or more often than not, they are in the early stages of the buying cycle. They may just be checking out your company for future consideration, may need more information and need to be nurtured, or perhaps they indeed reached out indicating they are ready to purchase. Different messaging should be used for each stage.
Benefits of Digital Marketing Strategies for Auto Insurance Claims Business
Buying Benefits: The distribution efficiency also leads to cost efficiency. Since the customer buys directly from the insurer, the distributor’s margin (or commissions) is saved. Also, the entire process is carried in the virtual world and is paperless, reducing the costs further. These savings are usually shared with the customer in the form of lower premiums.
The biggest benefit of online platform is that it offers the customer to make an informed choice. Various aggregator sites, such as Policybazaar.com, MyInsuranceClub.com and Easypolicy.com let you do an overall comparison of features and prices of a particular type of policy across various companies. So, you can weigh the pros and cons and then buy the policy that suits your need the best.
Moreover, when buying online, you can check the reviews and comments section. This is first-hand posted genuine information about the services of the insurer from existing customers-an important feedback that is missing when buying from any other channel.
Automated Servicing: The online platform is not limited to sale. It is a prompt and efficient servicing channel as well, which can be used by existing policyholders’, regardless of whether you buy online or not. You can download product literature like brochures and policy wordings, get quick premium quotes, renew your old policies, pay premiums online, track your insurance investments and make online claims. The difference from offline mode is that here you do not have to depend on anyone and are self-sufficient. Moreover, the processes are hassle-free and you can complete a transaction at a much lesser time.
Online Assistance: Since not all of us are equally net-savvy and may have reservations making financial transactions online, the insurance company websites usually also have live chat facility on their websites where customers can seek clarification in case of any doubt. Also, there is a toll-free number where you can call to take the offline route. You can either ask the representative you make the purchase for you telephonically by giving your details or can also request for a face-to-face meeting. The insurer then sends an executive to help you make the purchase.
Follow these steps and uplift your Auto Insurance Claims Business to the next level. If you find any difficulty in above steps, you may take help from PPCChamp.