How Cadbury Uses Social Media Marketing
We all are a big fan of Cadbury Dairy milk; Love all the chocolate products like Cadbury Silk, Cadbury Crackle and Cadbury Marvelous, Cadbury Fruit-n-Nut and so on…Everytime that we need “Kuch Meetha Ho Jaye” – Only Cadbury Dairy Milk.
Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love.
Cadbury is a well-reputed food product and confectionary company and it also deals with food products, which are made with chocolate. The food products of this company are favorite foods for the children, adults and it has the target customers of lower, middle and upper middle class.
Pure Happiness, Pure Cadburyness
Cadbury – The Company is well known for Dairy milk chocolate, Crème Egg, and Roses selection box and there are various other confectionery products, which are well known among its clients. It also introduced dairy milk chocolate in which higher proportion of milk is added in its recipe and it becomes the bestselling product of this company.
How Cadbury uses Twitter, Facebook, Google+, Pinterest and Instagram
We will share the information how Cadbury uses social media marketing with particular focus on Twitter and Facebook and look at other platforms.
Cadbury has established and had a number of Twitter handles for it different products and some with different countries they have markets and also one specifically for their tourist attraction.
Cadbury has just biggest followers on their Cadbury UK and for this reason, we observed the highest presence on this account, however, posts are not as frequent as predicted and are somewhat irregular.
Updates from Cadbury Ireland and Cadbury World are more consistent and although the content on Cadbury Ireland is much the same as Cadbury UK, they post on a daily basis, unlike the UK account which is slightly intermittent.
The Cadbury content shares the twitter accounts are usually very light-hearted and relevant to their brand image.
Cadbury frequently promotes their latest products, however, they vary their posts about each product, adding a different creative spin to them, rather than reposting the same ads. They also regularly share recipes that people can make at home using Cadbury’s chocolate.
Cadbury has a number of Facebook pages, including their primary Cadbury page as well as separate pages for Cadbury world and some of their most popular brand product including Dairy milk, including Crème Egg and Bourneville.
The first thing to note is that all the pages of Cadbury are:
- Updating on a daily basis with brand-related content,
- Ranging from straightforward product promotions to recipe ideas.
- Maintaining Facebook presence and interacting with the customers
- Attract more users (thousands of likes and tens of comments)
Cadbury’s are generally pretty good at interacting with their fans on Facebook and frequently respond to their comments and inquiries posted on their updates. Like on Twitter, they often come up with quirky comebacks to fan comments and are always polite and helpful when consumers require assistance or are making a complaint.
Cadbury has a huge following of around 4,000,000 on Google+, however, they only post every couple of weeks and the recent content has been limited videos, also shared on Twitter and Facebook. There is no interaction with fans of the page through comments, like on the other platforms.
Cadbury has created just five boards and pinned a grand total of 116 images. Thankfully Cadbury hasn’t fallen into the usual trap of only pinning its own content; however, it’s difficult to see what the social team is hoping to achieve by maintaining this account.
Cadbury has just 622 followers and there doesn’t seem to be any real strategy behind it. The latest board is definitely the most attractive and includes a range of images showing recipe ideas that use Cadbury products.
Cadbury Instagram account was inactive, there was very disappointed to tell about. They feel it is a perfect platform for a creative or fun brand like them. Used to frequently share images of homemade desserts created using Cadbury’s products. Cadbury has just 29.5k followers would love to see them back in action!
Overall above I think Cadbury is extremely good work on social media they are posting content on regular basis and interacting with the fans. So we have shared this kind of information you guys follow above these marketing strategies because it helps a lot in your business and lots of benefit through social media marketing.
One of the Cadbury’s main strength that really helps to build brand awareness of your product or a brand.
Follow Cadbury’s social media marketing strategies to promote your business!