How to Boost Your B2B Marketing Plan with Social Media
How to Boost Your B2B Marketing Plan with Social Media – Social Media is best platform to make people aware & target for your business & services. As we know that millions of people are using the various social media platform like facebook, Twitter, linkedin, g+ etc. 90% people spend their day on Social media sites, So social media is best platform to target millions of people for business.
So if you want to use social media marketing platform to promote your business then you need to setup marketing plan with social media.So Today, we are going to share some tips to boost you B2B Marketing Plan with Social Media
B2B Marketing Plan with Social Media
1. Set the Goal in Social Media
When launching a strategy, you first need to figure out what your goals are in social media. Some examples might be:
- To increase brand awareness
- To generate leads
- To boost thought leadership
- To engage with prospects and customers
- To increase web traffic
- To boost sales
Once you have your goal in place, it will become easier to tailor your social media strategy to the needs of your audience.
2. Set the time schedule for Social Media
Social media posts need to be scheduled. Start with the content process. Decide who will create your content, what the due date each week should be, and how it will be promoted.
3.Find Your CRM and Use It
It might sound like such a simple step, but managing your contacts is one of the best ways to make your social media strategy productive.
It’s almost frightening how many businesses are still using their personal email to send out hundreds, or even thousands, of marketing emails. Not only is this against anti-spam laws, but it doesn’t do you any favors since you can’t track the results of your campaigns.
Here at Marx Communications, we are big Hubspot fans. It’s one-stop for all of your automated marketing. When posting to social media, you are able to see, exactly who is interacting with your content, and measure the results of specific campaigns.
No social media strategy should be devoid of a CRM program that includes analytics.
4. Engage With your Audience
Social media is about engaging in conversation. Just like in real life, you don’t want any conversation to be one-sided. To avoid looking like a brand-obsessed B2B company, reach out to your audience and find out what they need, what problems they’re facing, and what makes their day brighter.
5. Provide Channel with your audience
While humanized posts are important, you also need to position yourself as an authority that can provide your prospects with what they need to succeed.
This means having a good portion of your social media posts lead directly back to your site, where followers can sample your thought leadership via a landing page. This is the funnel process that turns a fan into a prospect, and eventually into a customer.