12 simple ways to promote app using Social Media

If you are thinking about the cost effective ways to market your app, then nothing is more worthy than Social Media. Because social media wants conversation to engage your users and build trust for your mobile app. Social media assist you to your mobile app go viral but only if you are writing about your mobile app in your own words.

While introducing your app try to

1. Be real
2. Be transparent

The above two words define the uniqueness of your mobile app.

There are several social media channels, but few popular social channels that are preferred by Indian Public Facebook, Twitter, Google+, Tumblr, LinkedIn, and YouTube.

So while promoting your app doesn’t forget above social channels.

Following are the some useful ways explains How to promote your app using Social Media.

1. Planning, Planning and Planning!

The most vital part of your app marketing with social media is planning. Ask yourself some important questions to start building out your plan, including:

What Content Do I Want My Potential Audience to See and Read about my mobile App?
Which Social Network Channel (Facebook, Twitter, Etc.) Will Be Appropriate For This     Content?

Answer such questions with your audience preferences and profile in mind. Remember, knowing that “Who target audience”, “What social sites they like to hang out in” will help you make the best decisions with your social media marketing.

 Click Here to Know: Tips to Increase Mobile App Downloads!

2. Identify your Fanbase

• Every successful marketing strategy revolves around your target customers. This is one of the problems the text based werewolf game faced. After spending a year and a half developing the game, they still didn’t know their target audience.
• Social media allows you to target users by age, income, gender, geography and interests. However, these targeting options are only useful if you understand your customer in detail.

3. Create Value Based and User Generated Content

• First, you need to produce unique, informative and high quality content in planning and making your Social Media campaign to bring visibility to your app. Develop content that is engrossing in order to keep your target audience engaged.
• Apart from this, creating cool videos that describe your app can promote your app in a great way. Make videos funny, quirky and promote it via the most popular social channels such as Facebook, Twitter as well as in You Tube

4. Humanize Your Content with Social Media

• Users of social channels will respond more favorably to updates that are human in tone instead of tailored marketing approach. Keep in mind this is really most vital factor that translates to all masses is the passion of the developer for the app.
• Ask for feedback as it will allow your future loops and apps to reap the advantages and improve your existing successes. Also, engage in Conversation with users, acknowledge mistakes, surprise users with new features, etc.

Click Here to Know: 15 Best mobile app marketing tips!

5. Be Consistent and Active

• You probably won’t create a strong fan base overnight. You probably won’t even create a strong fan base over the course of a month.
• You have to invest in social media over the long term to make any real progress. This means that you need to login every day to engage with your followers and share new content

6. Reward Users for Downloading Your App

• This is not only a great way to increase your app downloads, but your app referral scheme can help you to monitor your user experience and track how more downloads is being generated.
• If you really want your app to take off, then reward users. You can use a lot of different methods for motivating users to refer the app to their friends, relatives or colleagues.

Click Here to Know: How to promote your mobile app online!

7. Images are more worthy

• A picture /image tells a large amount of descriptive text. Using photos is a really a great way to make a post regarding your app stand out from the crowd.
• Post general “Download the App” like messages with screenshots of the app of early users using it. Apart from pictures, another great that works well is to do a countdown to your app’s release in the app stores.
• They post a new message about a feature of the app or a tip for using it every day as well as add a relevant app picture to go with that post.

8. Encourage Users to Share Your App Content

• In order that users can share your content on Twitter, Facebook, you need to encourage them by creating good informative content.
• Highlight key features of your in the content with how it can help you. Also, chat with people and tell them why you have developed this app and its benefits.

Use Social Media Channels to promote your mobile app

9. Instagram

• If you like to get your app seen and downloaded by more and more people, then Instagram is your magic spell.
• There are over 80 million active users on Instagram. So, having a presence regarding your app there is something you must look into as well as see what you can do to follow the success with your business app
• Also, talk about the people who will download and use your app, plus show videos and images.

10. Facebook

• Facebook is undoubtedly the biggest social media channel that can help you publicize your app. Promotion on Facebook is two-fold: setting up a fan page will guarantee an organic reach, and paid engagement in the form of Facebook ads will allow you to expose your app to the people who might actually use it.
• Advertising on Facebook can also come in the form of mobile ads, so you can focus more easily on gaining users through a dedicated ad campaign.

Click Here to Know: How to improve your mobile App’s rank- Simple tips

11. Google+

• There are plenty of advantages using Google plus for marketing your app, and one of those is the built-in power that will move up your app in organic search results.
• Using hashtags on Google+ is like using them on Instagram and Twitter that is # and then type in your one word hashtag. But, what sets Google+ hashtag creation apart from another? The ability to auto-create hashtags.
• Use Hashtags to optimize your SEO power, but don’t overdo it as Google doesn’t take account over-stuffing keywords in hashtags and in content.

12. Twitter

• Twitter is the social media site that makes connecting with your target audience the easiest. It’s such a great form of customer support because it enables you to build trust and a dependable reputation by sending rapid replies to users’ questions and complaints.
• This method of communication also keeps you agile in your responses, as answering individual concerns is a far simpler process than it is over long-form communication channels. Finally, Twitter makes it easier to get a conversation started with influential members of the community you want to reach and engage with.

This is all about how to promote a mobile app using social media, if you still wants to get more information about marketing tips then contact PPCChamp.