Search Engine Marketing is one of the primary 3 modules of Digital Marketing, which aim to bring in relevant traffic by promoting the site through paid advertising and on-site optimization. PPC Training course from PPCChamp has been designed to demystify the seemingly complex process of increasing business online visibility on various search engines such a Google, Bing, Yahoo, etc. and with tools like Google Adwords and in turn result in sales. Digital Marketing Academy offers both weekend and weekday batches for Google Adwords Training in Chandigarh, India.
SEM / PPC is a vital component of any successful Digital Marketing Campaign. Pay-per-click (PPC) also commonly referenced as Search Engine Marketing, Google Adwords and Bing AdCenter. PPC assists in reaching the online goals of a business through carefully chosen paid advertising techniques.
WE’RE QUALIFIED
Pay Per Click Support – An Initiative Of PPCChamp Advertising
PPCChamp takes pride in being a trusted Google Partner.
What is it?
Google Partners is Google’s platform for Agencies and on-line marketing Professionals who wish to induce most out of their relationship with Google.We take our Search marketing Search optimization and Analytics Seriously.
Why Does it Matter?
Of course, we’re most pleased and proud that we’re Trusted by Google and that our Clients can trust us too. This Gives PPCChamp Advertising a range of benefits, like access to the latest online marketing materials,case studies and industry research.
The Only Digital Marketing Training Company to be a Google Partner
WHY DIGITAL MARKETING TRAINING
- Opportunity
The opportunity for Start-ups, entrepreneurs and plan innovators by adding digital selling to their ability sets. Digital Marketing make you able to earn anywhere between Rs 20,000 to Rs 90,000 per month with least experience.
- Flexibility
Marketing on digital platform is always measurable and effective.Digital Marketing professionals relish the actionable insights that help the business increase their ROI & this can be done from any corner of the world.
- Growth
Jobs in Digital Marketing industry is growing and has seen an exponential rise. We could place over 800 + candidates so far into MNC’s and SMB’s. The no. of jobs are expected to reach 1.5 lakh in few years.
- Future ready
Digital Marketing Training is the most in-demand profession and career to hunt. It’s here to remain and future is needless to say digital. Digital Marketing Training & AdWords PPC Training with PPCChamp helps to keep you prepared & better for the longer time.
Introduction to Search Engine Marketing / PPC
1. Pay-Per-Click Advertising
- About Google Adwords & Bing Ads
- Where ads appear
- Advantages of using AdWords & Bing Ads
- Google Adwords or Microsoft Bing Ads?
- Understanding the AdWords structure
- What is Quality Score?
- How Adwords auction system is designed?
2. Before Getting Started
- Understand & Define your business
- Understand & Define your product
- Understand & Define your customers
- Setting realistic expectations out of Adwords
3. Getting Started with AdWords
- Signing up for an account
- Exploring the adwords interface
- A look at AdWords Express
4. Importance of Researching the Keywords
- How keywords work
- Using Google Keyword Planner
- Using SEMrush tool
5. Creating the First Campaign
- Creating a campaign
- Campaign Types
- Selecting the target audience
- Campaign Bid types & settings
- Ad extensions & types
- Advanced campaign settings
6. Understanding Adgroups & Ads
- Search Ads
- Display Ads
- Video & Youtube Ads
- TV Ads
- Mobile Ads
- Creating an ad group
- Keyword targeting options
- Finalizing your ad group
- Adding ad groups and reviewing options
7. Monitoring, Reports & Refining
- Understanding reports
- Search Terms, Auction Insights, and User Location reports
- Creating and exporting reports
- Understanding ROI
8. Advanced Tracking
- Integrating Google Analytics
- Configuring Adwords Conversion Tracking
9. Key Optimization Strategies
- Configure campaign experiments
- Key optimization tips
10. Going Beyond the Basics
- Reviewing bid adjustments
- Understanding Audience remarketing
- Optimizing ad extensions
PPC Training Objectives
- Increase Web Site Traffic
- Increase Lead Generation
- Increase Online Sales revenue
- Achieving or increasing measurable ROI
- Improving brand/product awareness or reputation
- Increase offline sales revenue
- Developing an effective and methodical Strategy
- Integrating Search Marketing Analytics into a single dashboard
- Integrating Search Marketing data with CRM and other marketing systems
Prerequisites
- Strong Command in Internet
- Basic SEO Knowledge
- Good command in English language
- Effective Content Writing Skills
PPC Training Duration
- Regular classroom based training..
- Fast Track(1-1): No of hours per day can be as per convenience of participant.
- Duration(1-1): 30 days
- Weekend classes are available for this course.
