Out of all the searches made on Google, 70% of the people click on the organic search results while only 30% click on Paid Ads displayed by Google. So does that mean you should not invest in Google Ads? Absolutely Not! It can be a great tool to generate more traffic to your website and generate more sales and leads if you can tap into that 30% market. But the problem is most businesses find this Management and Set up of the campaign too complicated. So you might opt to choose a Digital Marketing Agency in order to set up that Google Ads Campaign. But the question is How Much Should you pay them?
In this article we will look at the type of PPC Services available and how much it is Likely to cost to get your PPC Account Managed by a specialist agency. We will also provide you with a checklist as what you should look for as you hire a PPC Specialist.
The Main Types of Paid Marketing Services Available
- Management and Setup Service Package without Ad-Spend
- Fixed Price all Inclusive Package including Ad-Spend
In addition, you can be offered more specialized models, like paying for conversion or percentage of sales.
Management and Setup Service Package without Ad-Spend
In this type of PPC Package, you will be charged just for setting up the campaign and creation of ads and managing the campaign for a particular time period. You will be asked to pay directly for the ad-spend through your debit or credit card. Some agencies do not allow you to manage your account so they will pay on your account and charge it directly from you.
Fixed Price All Inclusive Google Ads Package including Ad- Spend
The all-inclusive package is used for smaller companies and business; you do not know how much money will be spent on ads and what your budget will be. You will have to pay the fixed amount and the company will be giving you promised amount of clicks on your website. It is mostly used by agencies that are having thousands of clients.
What Type of PPC Agency you should choose and what they will Charge?
Freelancers and Small Agencies
If you have a smaller business with an Ad-Spending budget of less than INR 100,000 per Month, you can select a freelancer PPC Specialist or a small Digital Marketing Agency. They will offer you the services with fixed monthly fees of around INR 15,000.
The time spent on your account will be just a few hours per month. The size and complexity of the campaign are not so large in this case, there will be around 100 keywords that they will work on for your business. They may not be having the complete expertise use all the features on Google Ad words and all alternative platforms.
They will be focused on just generating clicks and will not focus on Conversions and will not even link your account to Analytics. They will not be having Google Partner accreditation as it requires a minimum quarterly spending of $10,000
Mid Sized Agency
If you have midsized business with Ad-Spending Budget of INR 100,000- INR 500,000 you can select a Complete Digital Marketing Agency that has Google Partner Accreditation. They will be having 3 or more Account Managers each managing around 5-10 clients. The management fees will be more affordable than bigger agencies. They will charge around INR 45,000 per month.
They can perform all complex functions and offer a full range of features and services with more complex account set-ups. This can also include other platforms like Facebook and Bing Ads. They will connect your account to the Analytics and will not only focus on clicks to your website but will help in more conversions. Depending on your charging model they will optimize the campaign and increase conversions.
They will spend an hour daily on your campaign. They will not be having their own reporting tools and they use third-party tools to report to you.
Larger specialist PPC agencies
If you have a larger budget of more than INR 500,000 per month than you can go for the larger PPC Agency to ensure value for your money. They will probably charge a percentage of your Ad-Spend Budget. Most Agencies will charge 15-20% of your marketing budget.
They will have 10 or more account managers and you can get a dedicated account manager who manages only one or two campaigns. These agencies are often a part of a larger media agency. They may have developed their own reporting tool.
Factors to keep in mind when choosing a fully managed PPC service
1) Level of Experience
- Is the agency a Google Partner?
- How many persons have they employed?
- What is the level of experience of the person managing your account?
2) Level of Transparency
- What is the minimum contract period?
- Do you get to own the account at the end of the contract?
- What is their charging model?
- Will the agency work to get your costs down if they are paid a percentage?
- Level of transparency –can you see Google reports or only the agencies reports?
3) Level of Reporting
- Do they have bid management and/or use their own technology?
- Are there extra charges for bid management tools and API charges?
- What reports will you receive?
Find out more about PPCChamp- Digital Marketing Company
You can call the Pay per Click team 09878873077 or contact us or via our online contact form below.