Is your chatbot is finally live? Its good to call for a celebration! We know that planning and creating a user-friendly chatbot takes ample of hard work and time. However, you cannot just start relaxing back after creating it, because the creation of your bot was just a small step in the right direction to make your business successful. Your chatbot won’t be able to support your business goals until you market your chatbot to your right potential customers.
Here are some tips that can help you to know how to market your chatbot more effectively:
1) Start A Blog
A blog is a perfect platform to aware your potential customers about the functions of your chatbot and what things make it stand out in comparison with the existing ones. You can connect with your audience by telling them an appealing story like what made to build this chatbot and how it can make an impact in the market. Publish these kinds of articles, both in your website and guest blogging sites like www.blogger.com and www.hubspot.com. In addition, you should keep your website visitors up-to-date on new features of your bots by regularly posting blogs with updates.
2) Use Chatbot Listings
There are many chatbot listings on the search engine that provide an overview of which chatbots are available in the market. Just like a play store in mobiles, users can search for bots that can be useful to give their business boost.
Here are some examples of bot listing websites you can use:
3) Chatbot Keyword Optimization
Make sure you choose the right keywords for your chatbot to make it appear in the top organic search results, you should consider building a strong SEO optimized landing page for your chatbot. At the website explain briefly the purpose of your bot, how users can reap benefit from it and what makes your chatbot different that other chatbots you are competing against in the market. Use relevant content in your blog sections, that adds value to the customers and answers solutions to the current issue that they are facing.
4) Use Paid Advertising
Ads are a great way to start advertising and make new users aware of your bot. For example, you can use Facebook for awareness and Google ads to lead users to the landing page of your bot.
If you have built a bot for Facebook Messenger, you can find other interesting ad formats like Facebook Messenger Ads and you can use them for retargeting and to stay in touch with them.
5) Sharable chatbot content
There is no doubt in that, we pay more attention to content that is shared by our friends to us rather than content that is published by a company. This is exactly what you should use for marketing your own chatbot: By giving users the option to share the chatbot with their friends and rewarding.
Get in touch with us to know how we can help you to effectively promote your chatbot and make it grow more popular.